Employee Generated Content (ECG) is content that is created by your employees and it can take the form of blogs, videos, podcasts, social media or images. It generates many benefits, all of which can be heard on this blog.

Available here: https://www.tribalimpact.com/blog/what-is-employee-generated-content-and-why-you-should-care

Today, I'm talking to Amisha Gandhi. Now I've known Amisha for many years - we used to work at SAP together. She's currently the VP of Influence Marketing and Communications for SAP Ariba and SAP Fieldglass. She founded B2B influencer marketing programs way before they became mainstream and popular. She has a passion for sci-fi movies, tech gadgets and is always seeking out the next big trend, so we'll be asking her about that later.

Today I'm talking to Edyta Malesza-Malatrat. She is a marketing leader that has had a career that spanned both B2B and B2C. She's currently the marketing lead in Central and Eastern Europe for SAP, based in Poland. She's got a wealth of experience in leading marketing teams and aligning to sales. In fact, she's one of the most commercially savvy marketers I've known, and she has one of the most complicated names. Honestly, I reckon she's a sales professional disguised as a marketer! Edyta, welcome to my Campfire Chat.

Today, I'm talking to Keith Lewis from Zurich Insurance. I first met him when I worked at SAP. Now I keep randomly bumping into Keith on the train to London most weeks! Keith leads social media at Zurich Insurance, focusing on identifying internal influences, but also creating an active social workforce. He works within a highly regulated industry, which provides Keith with a different perspective on social business - something we'll be chatting about today.

Today I'm talking to Michael Labate. Michael is like me, passionate about digital transformation and the opportunities they present to simplify the way people and businesses function. I've never worked directly with Michael, but I read his blogs and I've seen his presentations. And what he doesn't know about measuring the impact of social selling, it's just not worth knowing. Michael, welcome to my Campfire Chat.

Today I'm talking to Neal Schaffer. Now, Neal is a digital and social media marketing speaker and consultant. In all honesty, he's an absolute legend, and I've been following his content for many years. Neal has a truly global perspective when it comes to social networking and he's written several books including the recently released The Age of Influence. I am absolutely delighted to have Neal join me for a Campfire Chat.

Kirsten has been a part of the digital revolution in the B2B space for the past 5+ years – leading the change at SAP as Global Head of Digital Enablement Services. We’ve worked together for several years, we have kids the same age (she’s met my kids) – she’s a good all-round nice person who gets on with people whilst getting things done. When you have to scale a Social Selling program to thousands of employees around the world, you have a methodology and that’s what I’m going to explore today in my campfire chat.

Today I’m talking to Paco Pelzing – also known as Francisco Pelzing. With over 25 years of experience in Sales and Global Account Management, Paco has also made the step over to managing Learning and Development on a global scale. Blending this experience together, he has recently started working for Hemsley Fraser who are a worldwide training provider who have incredibly colourful offices and state-of-the art training facilities.  Paco, welcome to my campfire chat!