In this episode, we're delving deeper into the forces that shape our spending habits. If you caught our earlier episode on Heuristics this season, you'll know just how fascinating the shortcuts our brains take can be. But now, we're turning our attention to another influencing force: retailers.

We sat down with Damien O’Reilly, a lecturer from TUD, to uncover the sneaky tricks retailers use to nudge us into unconscious spending. It's eye-opening to see just how much time these retailers devote to understanding our habits. Hopefully, by being more mindful of our own habits, we might find some more room for saving.

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