In this episode, Erik shares several critical lessons learned in law school that apply to work with trademarks. Find out more by exploring this episode.

The post 3 Things I Learned in Law School That I Apply to Trademarks Everyday appeared first on Erik M Pelton & Associates, PLLC.

Book titles are special in the world of trademarks. Watch or listen to this episode as Erik reveals why they are harder to protect, and how authors can possibly workaround this situation.

The post How to Protect a Book Title appeared first on Erik M Pelton & Associates, PLLC.

In this week’s whimsical episode, Erik takes a sarcastic approach about what NOT to do in order to protect a trademark. Press the play button and discover his insights and learn why Erik’s family thinks he is a sarcasm expert.

The post How NOT to Protect Your Trademark? appeared first on Erik M Pelton & Associates, PLLC.

Trademark filings at the USPTO generally track the economy and act as a predictor of the economy. In this episode Erik shares details of a recent study showing how companies that invest in trademark protection are more likely to show better returns.

The post Recent Study Shows How Companies That File Trademarks are More Profitable appeared first on Erik M Pelton & Associates, PLLC.

Of the thousands of trademark applications that Erik has helped file and protect over the years, more than 200 of them were for restaurant services. Unfortunately, many restaurants do not understand the value and significant importance of filing for trademark protection. In this episode, Erik explains the reasons and why restaurants should protect their trademarks.

The post Why Restaurants Need Trademark Protection appeared first on Erik M Pelton & Associates, PLLC.

Formula1 offers several brand and trademark lessons for businesses, as Erik explains based on his recent trip to race.

The post Branding Lessons from Formula1 appeared first on Erik M Pelton & Associates, PLLC.

A great logo can communicate a lot about a brand. Logos can become registered trademarks too. In this episode, Erik shares several examples of great logos and why businesses ought to consider protecting logo designs.

The post The Value of a Great Logo appeared first on Erik M Pelton & Associates, PLLC.

A good slogan can be a tremendous asset for a brand. Erik shares examples of memorable slogans, and provides tips on how to create and protect one.

The post The Value of a Great Slogan appeared first on Erik M Pelton & Associates, PLLC.

Increased delays and backlogs can be expected when filing for a new trademark application and dealing with the USPTO. Erik explains more about the ramifications in this episode. For more on the long and winding road to trademark registration, see https://www.erikpelton.com/resources/trademark-visuals/PV-4/.

The post Update on Trademark Backlog at the USPTO appeared first on Erik M Pelton & Associates, PLLC.

Due to the success of his book, Building a Bold Brand, Erik shares news about the upcoming release of this trademark content in audio and video format, which will also be enhanced with more graphics, photos, and images. Stay tuned for more details by subscribing on YouTube and following on Instagram @making_trademarks_bloom

The post Preview of Building a Bold Brand on Audio and Video appeared first on Erik M Pelton & Associates, PLLC.