There are several important reasons why an applicant benefits from using a trademark attorney, to gain maximum Return on Trademark Investment. This episode outlines some of these reasons.

The post Do I Need a Lawyer to File a Trademark Application? appeared first on Erik M Pelton & Associates, PLLC.

Trademarkive® is a one-stop resource for all things trademark. We have curated this content from hundreds of videos, podcasts, blog posts, visuals, books, and more–created over more than a decade.

We have highlighted our best and most popular work on six key trademark topics to explore as you build and protect your brand. Learn more in this podcast and explore at http://www.trademarkive.com

The post Introducing Trademarkive® appeared first on Erik M Pelton & Associates, PLLC.

As the Rams and Bengals get ready to meet in Super Bowl LVI, it is fascinating to review the variety of trademarks filed on behalf of the teams, the players, and even the artists associated with this event. This episode previews some of the trademarks that will be on display in the big game on Sunday.

The post Trademark Guide to Super Bowl LVI appeared first on Erik M Pelton & Associates, PLLC.

Sooner is generally better. Listen to this episode to learn why the timing of a trademark filing is important, and why both new and existing businesses can benefit from filing for registration now.

The post When Should I Apply for Trademark Registration? appeared first on Erik M Pelton & Associates, PLLC.

Erik breaks down the various categories of bold brand names and explains how they can help create a strong brand and more protected business. For more trademark tips, visit www.buildingaboldbrand.com.

The post Building a Bold Brand Wheel: 8 Types of Bold Brand Names appeared first on Erik M Pelton & Associates, PLLC.

As we enter a new year, Erik discusses three basic yet critical things that businesses can do to enhance their brand protection.

The post 3 Steps to Protect Your Brand in the New Year appeared first on Erik M Pelton & Associates, PLLC.

In this annual review of the year in trademarks, Erik discusses key trademark developments from 2021 – including the Trademark Modernization Act (TMA), USPTO backlogs, and NFTs – as well as some things to look for in 2022.

The post Top Trademark Trends of 2021 and 2022 Preview appeared first on Erik M Pelton & Associates, PLLC.

What does Benjamin Franklin have to do with trademark protection and trademark disputes? Erik shares five reasons why trademark registration at the USPTO is so valuable.

The post An Ounce of Trademark Protection is Worth a Pound of Curing a Trademark Dispute appeared first on Erik M Pelton & Associates, PLLC.

Did you know that the recipe for storing trademark protection requires just a few ingredients? In this episode, Erik discussed those ingredients and the steps needed to create a delicious dish of brand protection for your business.

The post The Recipe for Strong Trademark Protection appeared first on Erik M Pelton & Associates, PLLC.

Building strong and protected brand names begins with developing creative names. In this episode Erik reveals several tips for brainstorming brand names and trademarks.

The post Tips for Brainstorming New Business and Brand Names appeared first on Erik M Pelton & Associates, PLLC.