In trademark applications and disputes, a common issue is whether or not there is a likelihood of confusion. In this segment, Erik breaks down the main factors surrounding an analysis of likelihood of confusion between two trademarks.

Time flies when you are having fun! In a special episode, Erik reflects on three years of podcasting.

What does bee pollination have to do with marketing? In this episode, Erik explains this analogy and details you should consider to better pollinate your brand and marketing initiatives.

Just like a vaccine strengthening and boosting your immune system, so does protecting your brand by registering it in the USPTO database. What else can you do to boost your brand protection in this age of the pandemic and beyond? … Continue reading →

The world of trademarks is actually booming since the pandemic began last Spring. Yet so are the trademark scams. In this episode, Erik reflects on the changes and trends from the past year, and why is it more critical than … Continue reading →

Erik speaks to local middle school students about what practicing trademark law is about, how he got to this point in his career, and why he enjoys doing this work. Erik shares some fun trademark tidbits and explains to the … Continue reading →

More and more businesses are using Amazon to sell their products. In this segment, Erik discusses some of these recent changes made by Amazon, and the impact for trademark applicants and registrants seeking to use the Brand Registry to promote … Continue reading →

A trademark dispute can be tremendously costly and disruptive, especially for small businesses. Reducing the risk of such a dispute is one of the main ways that small businesses can benefit from trademark protection for your business. In this episode, … Continue reading →

Many trademark applications do not get approved, and often times for reasons that are within the applicant’s control. Listen as Erik explains the three common mistakes that applicants can avoid when applying for trademark registration at the US Patent and … Continue reading →

One of the best ways to learn and improve your own expertise is to teach the subject. In this episode, Erik discusses how much he has learned about trademark law since he began teaching at Howard University School of Law … Continue reading →