Many influencers, despite building huge followings and generating revenue from their brand, have failed to protect some of their most valuable assets. Trademark protection is especially important for social media influencers. In this episode, Erik sheds light on this topic … Continue reading →

Part of keeping a brand and trademark strong requires monitoring for and addressing infringements. In this episode, Erik explains trademark monitoring and provides some free tips for brand owners.

Creative brand names can be found anywhere, even on a garbage truck. Listen as Erik discusses how all types of businesses can use strong and creative trademarks.

Are you investing in the stock market or other investment vehicles? Erik strongly believes that investing in your brand protection can yield significant benefits and results. Listen as he explains how investments in trademark protection pay large dividends over time.

There are four key elements to a strong office response and finding compelling evidence. Listen as Erik explains these four separate components and why they are important to increasing the odds of success.

A seaworthy ship has several elements that help it survive the challenges and unknowns of the ocean. Similarly, a protected brand and trademark must also have several key elements to ensure it can weather a storm. Listen as Erik explains … Continue reading →

Different types of brand names – like Hotels.com and Travelocity – have different levels of protection. In this episode Erik explains the differences in strength of various trademarks, and shares why his favorite brand names are suggestive.

Solid trademark protection takes time to build and strengthen. A creative name is the first step in the journey. In this episode, Erik details the multiple steps that businesses should consider to create, build, and nurture strong brands.

Although it takes a while to complete the trademark application process, Erik suggests you pay more attention to when you start rather than when the process is completed. In this episode he explains why.

The year in review is one of Erik’s most popular episodes. No doubt COVID-19 has made this year a challenging one with vast implications in many areas. Yet there has been a surge in filing for trademarks and lots of … Continue reading →