Where do you think does Erik come up with all his amazing ideas for his podcasts and content creation? Listen to this podcast and discover Erik’s places of inspiration and him articulating the process of the trademark application.

How do slogans strengthen your brand and what are some examples? Do you have slogans associated with your company and your brands? This podcast will help stimulate the best ideas for slogan creation.

Since it is world series time, Erik reflects on the use of trademarks during these games. Trademarks are all around us, we just need to pay better attention, recognize them and lean how to better leverage them in our business.

Why do you think the Fedex logo is a great one? And what does the Amazon logo resemble? In this podcast Erik outlines the attributes of great logos. Does your logo meet these criteria?

The various fees charged by the USPTO for filing can be quite confusing. Listen to this podcast to understand the various options available  and the applicable fees of each.

Like an iceberg, a trademark provides much stronger protection that what just seems on the surface. Listen to this podcast and follow the visual to discover what is hidden below the surface.

By virtue of your trademark appearing in the USPTO database, it helps your search engines placement, the ® strengthens your brand and makes your business look more established. These are just two of the reasons, among others, that Erik shares … Continue reading →

The USPTO is proposing to raise fees for trademark filers. Erik discusses his comments on the proposals and provides details on how can submit their own comments. For more information about the proposal: https://www.uspto.gov/about-us/performance-and-planning/fee-setting-and-adjusting#tmfee-info Email comments to the USPTO at: [email protected]

Small businesses are just as capable to have great brands, creative names and unique trademarks as big businesses and it’s probably more important for them to have such. Listen to this podcast and to Erik discussing this topic with several … Continue reading →

What is that new rule and what does it mean to you as an entrepreneur and a business? Listen to Erik Pelton on this podcast and discover the why, when and what of the new US counsel rule for foreign … Continue reading →