Could you use the trademark symbol, tm or sm, without actually registering it thought the USPTO and what are the consequences? This podcast clarifies this important issue.

In this fascinating podcast, trademark expert Erik Pelton, discusses this fascinating topic.

Did you get a suspension notice from the USPTO office? What is it and what should you do about it? This podcast will help clarify.

What are the steps for a trademark from its inception to fruition? Listen to this podcast and to Erik discussing these steps for his own trademark for this podcast channel.

In this podcast Erik shares three key insights to improve the odds of your trademark application.

They don’t delay registrations, they stay on top of renewals, and they hire a professional. These are three of the seven attributes. Listen to this podcast and to Erik revealing the rest.

Listen to this podcast and discover why it’s important to build your brand and trademark on Amazon brand registry?

Did you know that the band KISS® owns a large portfolio of trademarks, and how that can relate to your trademarks? Read the recent Wall Street Journal interview with Gene Simmons referenced here.

Learn how a business that appeared on Shark Tank® took steps to ensure proper brand protection. More about this case study.

In this podcast, Erik discusses the steps to maximize trademark protection and brand effectiveness for new names.