Trigger Strategy is now Tentacles

Trigger Strategy is now Tentacles

By Tom Kerwin and Corissa NunnBusinessEntrepreneurshipManagement
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Trigger Strategy is now Tentacles episodes

  • 025: Change, ready-ing and a caterpillar with wooden wings
    What if the theory of change we often try to impose on ourselves and our organisations is actually counterproductive? Is actually blocking what needs to happen for change to occur? We talk about a LinkedIn post Tom shared that stopped Corissa in her tracks, including a story about a woman who found herself giving back borrowed books. Here’s the link to the post, including a trail to get to Nora Bateson’s full essay, Ready-ing: https://www.linkedin.com/posts/tomdkerwin_an-essay-on-readying-tending-the-prelude-activity-7160987048626057216-ZZy9?utm_source=share&utm_medium=member_desktop

    Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach.


    You can find all our latest episodes here: https://shows.acast.com/tentacles


    ... and more information about our work and resources at crownandreach.com


    ... and you can contact us through [email protected]

    Hosted on Acast. See acast.com/privacy for more information.

    30 min
  • 024: Should CEOs be making day-to-day decisions?
    There’s a view of leadership that puts the CEO at the helm, steering the ship with their decisions. This view is becoming seen as “zombie leadership”. There’s another view that the CEO should normally be making no ground-level decisions, only connecting people. The dynamic between decisions and no-decisions varies at different scales of org and in different contexts. That’s what we’re talking about today. If you’d like to share your take, please drop us a note: https://podcasters.spotify.com/pod/show/trigger-strategy/message

    Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach.


    You can find all our latest episodes here: https://shows.acast.com/tentacles


    ... and more information about our work and resources at crownandreach.com


    ... and you can contact us through [email protected]

    Hosted on Acast. See acast.com/privacy for more information.

    18 min
  • 023: Creating Customer Conversations
    Today, we talk about a course that Tom is putting together in collaboration with Dave Grey’s School of the Possible. It’s very much us figuring things out live, explaining the School and then talking through my aims and ideas for the course. If the course sounds interesting to you, we’d love to chat more and help you figure out if it’ll be a good fit.

    Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach.


    You can find all our latest episodes here: https://shows.acast.com/tentacles


    ... and more information about our work and resources at crownandreach.com


    ... and you can contact us through [email protected]

    Hosted on Acast. See acast.com/privacy for more information.

    20 min
  • 022: Disconfirmation Bias - do this innovation tactic live with us in under 15 minutes
    What’s the biggest risk you need to tackle for an idea you’re working on right now? Today, we walk you through a quick exercise that will reveal the next step you need to take. This is one of the 54 cards in Innovation Tactics: bit.ly/innovation-10

    Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach.


    You can find all our latest episodes here: https://shows.acast.com/tentacles


    ... and more information about our work and resources at crownandreach.com


    ... and you can contact us through [email protected]

    Hosted on Acast. See acast.com/privacy for more information.

    15 min
  • 021: The perils of “should”
    Do you should all over yourself? Do you have unconscious rules for what other people should be doing? Today, we look at where “should” turns up in matters personal and business, with a spotlight on Donald Miller’s Story Brand framework, and a side quest into bloviating YouTubers.

    Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach.


    You can find all our latest episodes here: https://shows.acast.com/tentacles


    ... and more information about our work and resources at crownandreach.com


    ... and you can contact us through [email protected]

    Hosted on Acast. See acast.com/privacy for more information.

    22 min
  • 020: Product discovery depends on you building a model (of your coherent theory of value)
    Off the back of an excellent coaching call, we share one thing we’ve found that makes all the difference for UXRs (and product people in general) who need to sift through mountains of observations to find the insights that matter. In our experience, it’s not enough to have documents or a repo etc. - instead you need to build a model. We talk all about what this might mean for you and some of the pitfalls that we’ve seen teams get stuck in. Here’s the link to the Innovation Tactics card we reference: https://www.dropbox.com/scl/fi/40drbzxvy9c4zpuf8q523/Focus-Solve-For-Distribution-Back.png?rlkey=1dka88ysgqcix5x8v4dkivzv7&dl=0

    Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach.


    You can find all our latest episodes here: https://shows.acast.com/tentacles


    ... and more information about our work and resources at crownandreach.com


    ... and you can contact us through [email protected]

    Hosted on Acast. See acast.com/privacy for more information.

    27 min
  • 019: North Star Metrics and Framework - are they “dumb”?
    In today’s walk, we respond to a question about Cedric Chin’s feisty claim that the “North Star Framework is dumb”: (https://www.linkedin.com/posts/cedchin_im-thinking-of-writing-a-follow-up-post-activity-7157641902496870400--59g?utm_source=share&utm_medium=member_ios). One of our friends asked, “is it though? I’ve found North Star metrics to be useful in working with complex adaptive systems - to give a sense of direction without limiting adaptation. What’s your take?” We break down the metrics and the framework and when they may be useful or not. Do we think they’re dumb? You’ll have to listen to find out!

    Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach.


    You can find all our latest episodes here: https://shows.acast.com/tentacles


    ... and more information about our work and resources at crownandreach.com


    ... and you can contact us through [email protected]

    Hosted on Acast. See acast.com/privacy for more information.

    17 min
  • 018: a blustery annotated reading - A/B testing ain’t for settling your disagreements
    Warning: we lost the little foam hat off the microphone, and this makes wind noise much more audible than usual. If you can cope with the audio, you’ll hear Tom read out an article from 2017 that he no longer fully agrees with. We dive into several related topics around the know-ability of future outcomes, the prevalence of Underpants Gnomes, and our past experiences trying to make stuff better without really understanding what we were doing. What still holds up What’s different now? If you’d like to read along (and see the picture of the digger) here’s the link: https://tomkerwin.substack.com/p/a-b-testing-aint-for-settling-your-disagreements-3653285a4377

    Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach.


    You can find all our latest episodes here: https://shows.acast.com/tentacles


    ... and more information about our work and resources at crownandreach.com


    ... and you can contact us through [email protected]

    Hosted on Acast. See acast.com/privacy for more information.

    29 min
  • 017: You can’t leap directly from data to actionable insights - a live annotated reading
    We’re trying something different in this episode. Tom reads out one of his old articles and we discuss our questions and issues as they arise. The article is an early version of his thinking about Signals, Stories, Options, which we talked about in episode 016. Does he still agree with everything? What would we change now? Can we describe a diagram in audio? If you want to read along with us, the article is: https://tomkerwin.substack.com/p/are-you-trying-to-leap-directly-from

    Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach.


    You can find all our latest episodes here: https://shows.acast.com/tentacles


    ... and more information about our work and resources at crownandreach.com


    ... and you can contact us through [email protected]

    Hosted on Acast. See acast.com/privacy for more information.

    24 min
  • 016: Signals, Stories, Options - how to avoid getting trapped by simple stories
    Corissa interviews Tom about the Signals > Stories > Options framework that appears (as “Anatomy of an Insight”) in his Innovation Tactics card deck. We get into how the concept of telling more stories can free you in both your personal and work lives and Tom shares some of the people who influenced his thinking as he traveled through the wilderness of narrative fallacy.

    Trigger Strategy Podcast has evolved into Tentacles – the podcast from Crown & Reach.


    You can find all our latest episodes here: https://shows.acast.com/tentacles


    ... and more information about our work and resources at crownandreach.com


    ... and you can contact us through [email protected]

    Hosted on Acast. See acast.com/privacy for more information.

    21 min

About Trigger Strategy is now Tentacles

From the publisher's feed

We’re Tom and Corissa from Crown & Reach, and we'd love to see you over at Tentacles:

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