One of the phenomenons I see within marketing is that when something's been there for a number of years, people just get bored with it and look for something new. And especially so with LinkedIn. Which has been a consistently great marketing channel for MSPs for years and years now. As I talk to members, I see people looking for the next new thing, when actually the old thing... LinkedIn... is still very valid! That's why today I'm challenging you to triple down on LinkedIn in 2026. And I'm going to tell you specifically how. Let's go!

Paul's 5 min Monday Motivation for 24th November 2025