The next time you’re doing a load of laundry, take a second and think about all that goes into cleaning your clothes. You've probably contemplated the water and electricity this activity consumes, but if you’re like most Americans and you use liquid detergent, there's also a lot plastic and gasoline involved, as well. This week on Sea Change Radio, we talk to Brad Liski, the CEO and co-founder of Tru Earth, a company that has pioneered a better way to clean clothes. The company’s unique paper-thin cleaning strips involve zero plastic packaging, and weigh nearly nothing in comparison to liquid detergents (which, incidentally,  comprise 80% water). This means no plastic waste as well as a lot less fuel required to transport product around the globe. We learn about the Tru Earth product, talk about slow progress toward environmental responsibility in the conventional laundry detergent industry, and discuss the need for a plumbing infrastructure that enables effective water re-use.

Narrator  0:01  This is Sea Change Radio covering the shift to sustainability. I'm Alex Wise.

Brad Liski  0:17  I dream, actually Alex, of a day where all the major CPG firms - all the major consumer packaged good firms - that are the big creators of detergent, turn off their laundry jug assembly lines and switch to this method.

Alex Wise  0:44  Next time you're doing a load of laundry, take a second and think about all that goes into cleaning your clothes. You've probably contemplated the water and electricity this activity consumes. But if you're like most Americans, and you use liquid detergent, there's also a lot of plastic and gasoline involved as well. This week on seachange radio, we talked to Brad litski, the CEO and co founder of Tru Earth, a company that's pioneered a better way to clean clothes. The company's unique paper thin cleaning strips involve zero plastic packaging, and weigh nearly nothing in comparison to liquid detergents, which incidentally, comprise 80% water. This means no plastic waste, as well as a lot less fuel required to transport around the globe. We learn about the true worth product, talk about slow progress toward environmental responsibility in the conventional laundry detergent industry, and discuss the need for a plumbing infrastructure that enables effective water reuse. I'm joined now on Sea Change Radio by Brad Liski. He's the CEO and co founder of Tru Earth. Brad, welcome to Sea Change Radio.

Brad Liski  2:04  I'm glad to be here. Thanks for having me.

Alex Wise  2:06  So this is a really cool idea. Why don't you first explain the basic products that Tru Earth makes for our listeners?

Brad Liski  2:15  Yeah, so the hero product, if you will for the movement that's kind of gone. viral is a eco strip laundry detergent. So it's essentially, instead of a liquid or a powder, laundry detergent, it's in a in a small compact load controlled strip. And you just literally throw that strip into the laundry. And you're done. No overdosing no mass at made it something extremely easy. That used to be a pain.

Alex Wise  2:44  And how did you hit upon this idea? I mean, it's almost like the washing version of the dryer sheet, if you will.

Alex Wise   2:51  Yeah. And you know, and that's the funny thing about it, because it was actually an extended family member. And he invested in the in the patent holder, several years ago when they had a laundry detergent. And he's the one that reached out, but I didn't really get it. I didn't understand what a laundry sheet was. And I did exactly like you is like is it a dryer sheet like I don't understand what you're trying to say. And they struggled explaining it, which was probably why they're having troubles.