Are you ready to hear how a sales manager became a customer experience champion?

Ed Micklewright shares his journey from sales at Cyber Till to becoming their Chief Customer Officer. Learn how he:

• Identified and fixed friction points in the customer service process.
• Championed a customer-led approach that drove growth.
• Created a culture of empathy that improved the bottom line.
• Built customer forums and executive sponsor programs for key clients.
• Navigated challenges like product migrations and COVID-19.
• Discovered the importance of change management and empowering people.

Discover how businesses can thrive by implementing generative AI effectively!

In this enlightening discussion, gain insight into the evolution of generative AI and its practical applications. Learn about crucial elements such as ROI, strategic objectives, and aligning AI tools with business goals. Explore real-world examples, like enhancing productivity in a pharmaceutical company and streamlining airport operations, demonstrating how companies can embrace change without the overwhelm. Understand the value of a measured approach, community involvement in tech adoption, and practical methods for leveraging AI to boost efficiency and decision-making.

Timestamps:

0:00 - Unlocking ROI from Generative AI

0:51 - What Makes This AI Moment Different

1:40 - Understanding AI’s Practical Capabilities

2:32 - Comparing AI to Intranet Implementation

4:09 - Why Approach AI Methodically

5:14 - Finding Real Value in AI Integration

6:08 - Breaking Down Generative AI for Leaders

9:14 - Augmented Intelligence in Business Processes

10:39 - Streamlining Work with AI Tools

11:44 - Leveraging Knowledge for Better Decisions

15:24 - Starting Your AI Journey with Leadership

18:05 - Building Community Around AI Adoption

20:30 - Overcoming Data Management Challenges

22:52 - Tailoring AI Solutions to Business Size

24:48 - Final Thoughts on AI Integration Strategies

30:38 - Preparing for the Next Episode

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Discover how to enhance customer experiences by merging retail's physical and digital worlds!

This engaging content unpacks the art of creating striking brand experiences that blend the digital and physical realms. Key insights include the importance of consistency across all customer touchpoints, how brands can utilize technology to create immersive experiences and exciting examples of successful digital initiatives. Learn how personalization plays a vital role in customer loyalty and discover how the evolving landscape of retail requires brands to innovate continuously while maintaining a customer-centric approach.

Timestamps:

0:00 - Blending Physical and Digital Experiences

2:25 - Importance of Consistency Across Touchpoints

4:22 - Creating Seamless Customer Experiences

6:35 - In-Store Theatre & Brand Experience

8:31 - Generating Buzz with Unique Events

11:30 - The Power of Disney's Magic Band

14:10 - Future Opportunities in Technology Integration

16:57 - Overcoming Challenges in Fidgetal Strategies

19:00 - Utilizing Data for Personalized Experiences

25:09 - Embracing Hyper-Personalization in Branding

27:21 - Building Loyalty Through Unique Experiences

30:16 - Preparing for Future Technological Changes

33:12 - Key Takeaways and Expert Insights

Follow or connect with True Worth ⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠ Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠ Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

Discover how luxury brands are stepping up their game with hyper personalisation and unique customer experiences.

This engaging video explores the innovative ways brands can create lasting connections with their customers. It delves into the significance of hyper personalisation, the integration of advanced technology for enhanced customer journeys, and why loyalty programs are evolving. Viewers will learn how major brands, like Apple, implement personalised experiences, and how smaller luxury brands can compete by understanding their customers deeply. Unique case studies, including topics like the future of loyalty schemes and the blend of values with branding, provide insightful perspectives for businesses wanting to thrive in today’s competitive market.

Timestamps:

0:00 - Understanding Hyper-Personalisation

0:30 - Apple Vision Pro: A Case Study

1:11 - Enhancing Customer Experience

2:41 - Tailoring for Individual Needs

3:51 - Creating Memorable Brand Interactions

5:14 - The Role of Technology in Personalisation

7:46 - The Beauty Industry's Shift to Personalisation

9:07 - Crafting Unique Fragrance Experiences

10:49 - Building Customer Loyalty Through Experience

12:27 - Challenges for New Brands

14:12 - Data-Driven Personalisation Strategies

17:47 - The Impact of Communication Overload

19:35 - Bridging Loyalty Programs and Personalisation

22:43 - Connecting Brand and Customer Values

25:05 - Innovations in Loyalty Programs

26:38 - Customer Experiences in Physical Stores

Follow or connect with True Worth ⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠ Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠ Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

Discover the secrets behind how luxury brands connect with the new Gen Z consumer.

This video explores the changing landscape of customer behaviour, especially among the influential Gen Z demographic. Key insights include the importance of values like sustainability and transparency, the rise of hyper-personalization in brand experiences, and how technology transforms how consumers engage with luxury products. Learn how brands like Stella McCartney and Jaguar adapt to capture the new generation's hearts (and wallets) while navigating the complex world of digital and physical retail.

Timestamps:

0:00 - Welcome to Digital Luxury Brand Experiences

2:39 - Understanding Gen Z Consumer Behavior

4:50 - Defining Gen Z and Their Values

6:51 - Importance of Brand Values for Gen Z

10:14 - Examples of Conscious Luxury Brands

12:23 - Social Media's Role in Brand Discovery

15:03 - Creating a Seamless Customer Experience

18:15 - Challenges in Digital Brand Engagement

21:11 - Navigating the Complexity of Luxury Retail

25:03 - Leveraging Second-Hand Market Trends

28:04 - Spotlight on Emerging Luxury Brands

32:59 - Adapting Established Brands to Gen Z Demands

Follow or connect with True Worth⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

Discover how to navigate the challenges of entering a new market and leveraging unique solutions for business growth.This podcast presents the journey of Stratesys as it expands into the UK market, focusing on its innovative strategies and business model adaptations. Learn about the importance of cultural understanding in global business, how to build lasting relationships with clients, and the role of emerging technologies like AI in shaping service delivery. Gain insights on the balance between local and global operational strategies and how to find the right talent to support business initiatives.Timestamps: 0:00 - Welcome to True Worth Tech Talks0:36 - Exploring Pablo's Journey to the UK1:29 - Building Long-Term Customer Relationships2:01 - Stratesys Specialisation in SAP Consulting5:06 - Transitioning from Technical to Business Focus7:03 - Implementing Customer-Centric Solutions10:26 - Utilising AI to Enhance Services18:03 - Challenges Faced in UK Market Expansion33:14 - The Importance of Industry-Oriented Approach45:09 - Future Growth Plans for Stratasys in the UK49:11 - Lessons Learned from Professional Experience50:10 - Closing Remarks and Next StepsRecorded Nov '24Follow or connect with True Worth⁠⁠www.trueworthconsulting.com⁠⁠Twitter ⁠⁠@TrueWorthUK⁠⁠Linkedin - ⁠⁠ / true-worth-consulting⁠

Discover how businesses can thrive by adopting a more human-centric approach. Explore the importance of prioritising relationships with employees and their impact on successful customer relationships. This engaging content focuses on understanding human-centric business models, the role of empathy in employee and customer interactions, and the strategies that can bring a more personal touch to business operations. Gain insights on creating meaningful connections with customers and transform your approach to business for better engagement and loyalty. Use code ‘tw’—this is the code your followers can use on checkout to get approximately $60 off the listed price on any topic on ⁠www.myhiddengenius.org⁠. You can then choose one (suggested not more than two max) topics at a time based on where you get stuck the most in your work or personal life.Follow or connect with True Worth⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

In this episode, we sit down with John Welsh, a seasoned tech consultant and former CIO/CTO. John's journey in the tech industry began in 2003/4 at HFS Loans, where he started as a tech graduate and swiftly transitioned into Software Development. Over the past five years, John has focused on consultancy, successfully delivering tech projects across Automotive, Manufacturing, and Finance sectors.

We delve into the intricacies of digital transformation projects, exploring how they are executed and the critical role consultancies play in this process. John shares invaluable insights on collaborating with consultancies, providing a clear roadmap for companies about to embark on their own digital transformation journey. Whether you're considering a small-scale digital change or a large-scale project, this episode offers practical steps and expert advice to ensure success. Tune in for an enlightening conversation that demystifies the world of digital transformation.

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In this True Worth Tech Talks Sam talks to John Ridd, a tech entrepreneur and advisor to the Insurtech market. 

John brings 20-plus years of experience in technology start-ups, having founded Eviid in 2012 their patented technology changed how video was used in insurance claims, helping insurance companies to reduce claims times and combat fraud.

In this episode, we cover the following:

• AI in the home and how it will reduce premiums?
• AI in autonomous vehicles and how it will save lives>
• How connected devices will help you reduce insurance claims and protect your home?
• What is on the edge AI? 
• Deep fake fraud and how AI can detect and combat fraudulent claims.
• The future of insurance and how technology will disrupt the market.
• How can insurance companies improve internal processes?
• How can insurance companies improve customer experience and how important that is?
• What can traditional insurance companies do to stay ahead of the game?
• Why insurance companies should share data to reduce fraud?
• Why personal cyber insurance policies will become the norm?
• Major loss/ Risk management.
• Automated Workflow and building user adoption. 

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Twitter ⁠⁠⁠@TrueWorthUK⁠⁠⁠

Linkedin - ⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting

Mark is one of those rare technical people who can operate as a techy across the business, IT operations, Software, and Cyber Security. He's outspoken and at times controversial, but he knows IT and has a no-nonsense approach to IT and Business challenges. He is not afraid to speak his mind when it is for the good of the business and in particular when it comes to cyber risk. If you require someone to go along with the 'Status Quo', then do not engage with Mark. He has your business's best interests and is as thorough as they come. He understands Cyber more than most and will ensure that your business remains safe, and secure and thrives. I feel I should reference the eighties US TV programme The A-Team now, but basically, Mark is your Hannibal Smith, a maverick who gets it done! And he does love it when a plan comes together! In this episode, we talk and discuss the following;

• Vigilance in the real world (i.e. financial) and vigilance in the digital world (i.e systems) - the disparity
• The threat of cybersecurity to company directors, not just the business itself.  Board education for cyber competence. 
• Why should a Board require ANY competence - CISO/CIO/CTO should be enough?  
• "You can't get there from here" - forging a way ahead

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⁠⁠www.trueworthconsulting.com⁠⁠

Twitter ⁠⁠@TrueWorthUK⁠⁠

Linkedin - ⁠⁠https://www.linkedin.com/company/true-worth-consulting