True Worth Tech Talks

Unlock AI's true potential for your business in 2025! Discover how to move beyond productivity and leverage AI for growth and survival.

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Timestamps:

0:00 - Welcome to Treeworth Tech Talks1:45 - Understanding AI's True Business Impact3:30 - How AI Transforms, Not Just Optimizes5:10 - What Businesses Get Wrong About AI7:00 - Taming Shadow AI Risks9:05 - Essential Steps for AI Adoption11:40 - Prompt Engineering vs. Context Engineering13:30 - Agentic AI: The Next Frontier15:15 - Navigating the Judgment Bottleneck17:00 - The Existential Risk of Inaction19:00 - Safely Implementing AI Governance21:10 - Choosing Your AI Consultancy Partner23:00 - Building Future-Ready AI Solutions24:45 - Webinar Preview: Governance as Enabler26:00 - Connect with Rufus Kernel

#AI #BusinessGrowth #AIPolicy

This is where most SMEs fall apart. Not a strategy. Execution.

In Part 3, we break down the operational layer that actually drives revenue, retention, and long-term value.

You’ll learn:

• Why sales and marketing misalignment kills growth
• How to professionalise your business without killing agility
• What a high-performing culture actually looks like
• How to reduce hidden risks that stall scale

Timestamps:[00:00] Fixing sales and marketing disconnects[05:15] Professionalising for scale[12:30] Building a high-performance culture

👉 If you haven’t already, go back and watch Parts 1 and 2 to see the full system from foundation to exit.

Subscribe for no-nonsense insights on building scalable, valuable businesses.

#BusinessGrowth #SalesStrategy #TeamCulture

Most business owners think they can sell when they want. They can’t.

In Part 2, we break down what actually makes a business sellable and why so many founders leave money on the table or fail to exit entirely.

You’ll learn:

• How buyers really evaluate your business
• The red flags that kill deals
• Why predictability drives valuation
• How to build headroom and reduce risk

Timestamps:
[00:00] What buyers actually want
[02:30] Red flags that destroy value
[05:15] Building predictable performance

👉 Watch Part 3 next: Fixing sales, marketing and culture to drive real growth

Missed Part 1? Start there first to understand why most SMEs never reach this stage.

#BusinessExit #Entrepreneurship #SMEStrategy

Most SMEs don’t fail because of the market. They fail because the founder becomes the bottleneck.

In Part 1 of this 3-part series, we break down the reality of scaling beyond founder-led chaos and what corporate leaders understand that SME founders often don’t.

You’ll learn:

• Why the “new normal” is constant uncertainty
• The biggest structural gap between corporates and SMEs
• How culture, accountability, and data actually drive scale
• Where AI and technology fit into real growth

Timestamps:[00:00] The new uncertain normal[02:15] Corporate vs SME mindset shift[08:30] Culture and accountability[15:45] Data, tech and AI

👉 Watch Part 2 next: How to build an exit-ready business buyers actually want

Subscribe for straight-talking insights on scaling and exiting your business.

#SMEGrowth #BusinessStrategy #FounderLife

Master People Change in the AI Era: Unlock Transformation Success! Discover how to navigate the human side of technological shifts and ensure your projects thrive. With Andrea, we dive deep into leadership, AI's impact, and building resilient teams. 0:00 - Welcome to True Worth Tech Talks 0:02:01 - Andrea's 20 Years in Transformation 0:07:04 - Why People Change is Key 0:10:45 - Leadership's Role in Success 0:14:10 - Navigating AI's Impact 0:17:07 - AI in Action: Real-World Projects 0:21:00 - The Future of Work & AI 0:24:00 - What Leaders Must Do Differently 0:27:00 - Embracing Fractional Expertise 0:30:30 - Outcome-Driven Consulting 0:34:00 - The Power of Coaching 0:35:50 - Problem Solving vs. Admiring 0:39:00 - Confidence in the Future of Work 0:40:30 - What Worries About the Future? 0:42:00 - The Criticality of People Change 0:45:00 - Andrea's Next Steps Subscribe for weekly insights on leadership & digital transformation! What's your biggest challenge in managing people through change? Hit the bell for timely updates!

Find us on LinkedIn, search True Worth.

Find Andrea on LinkedIn here - https://www.linkedin.com/in/andreabenson79/ Building effective leadership teams.#PeopleChange #DigitalTransformation #AIStrategy #Leadership

Are you ready to hear how a sales manager became a customer experience champion?

Ed Micklewright shares his journey from sales at Cyber Till to becoming their Chief Customer Officer. Learn how he:

• Identified and fixed friction points in the customer service process.
• Championed a customer-led approach that drove growth.
• Created a culture of empathy that improved the bottom line.
• Built customer forums and executive sponsor programs for key clients.
• Navigated challenges like product migrations and COVID-19.
• Discovered the importance of change management and empowering people.

Discover how businesses can thrive by implementing generative AI effectively!

In this enlightening discussion, gain insight into the evolution of generative AI and its practical applications. Learn about crucial elements such as ROI, strategic objectives, and aligning AI tools with business goals. Explore real-world examples, like enhancing productivity in a pharmaceutical company and streamlining airport operations, demonstrating how companies can embrace change without the overwhelm. Understand the value of a measured approach, community involvement in tech adoption, and practical methods for leveraging AI to boost efficiency and decision-making.

Timestamps:

0:00 - Unlocking ROI from Generative AI

0:51 - What Makes This AI Moment Different

1:40 - Understanding AI’s Practical Capabilities

2:32 - Comparing AI to Intranet Implementation

4:09 - Why Approach AI Methodically

5:14 - Finding Real Value in AI Integration

6:08 - Breaking Down Generative AI for Leaders

9:14 - Augmented Intelligence in Business Processes

10:39 - Streamlining Work with AI Tools

11:44 - Leveraging Knowledge for Better Decisions

15:24 - Starting Your AI Journey with Leadership

18:05 - Building Community Around AI Adoption

20:30 - Overcoming Data Management Challenges

22:52 - Tailoring AI Solutions to Business Size

24:48 - Final Thoughts on AI Integration Strategies

30:38 - Preparing for the Next Episode

Follow or connect with True Worth ⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠ Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠ Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

Discover how to enhance customer experiences by merging retail's physical and digital worlds!

This engaging content unpacks the art of creating striking brand experiences that blend the digital and physical realms. Key insights include the importance of consistency across all customer touchpoints, how brands can utilize technology to create immersive experiences and exciting examples of successful digital initiatives. Learn how personalization plays a vital role in customer loyalty and discover how the evolving landscape of retail requires brands to innovate continuously while maintaining a customer-centric approach.

Timestamps:

0:00 - Blending Physical and Digital Experiences

2:25 - Importance of Consistency Across Touchpoints

4:22 - Creating Seamless Customer Experiences

6:35 - In-Store Theatre & Brand Experience

8:31 - Generating Buzz with Unique Events

11:30 - The Power of Disney's Magic Band

14:10 - Future Opportunities in Technology Integration

16:57 - Overcoming Challenges in Fidgetal Strategies

19:00 - Utilizing Data for Personalized Experiences

25:09 - Embracing Hyper-Personalization in Branding

27:21 - Building Loyalty Through Unique Experiences

30:16 - Preparing for Future Technological Changes

33:12 - Key Takeaways and Expert Insights

Follow or connect with True Worth ⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠ Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠ Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

Discover how luxury brands are stepping up their game with hyper personalisation and unique customer experiences.

This engaging video explores the innovative ways brands can create lasting connections with their customers. It delves into the significance of hyper personalisation, the integration of advanced technology for enhanced customer journeys, and why loyalty programs are evolving. Viewers will learn how major brands, like Apple, implement personalised experiences, and how smaller luxury brands can compete by understanding their customers deeply. Unique case studies, including topics like the future of loyalty schemes and the blend of values with branding, provide insightful perspectives for businesses wanting to thrive in today’s competitive market.

Timestamps:

0:00 - Understanding Hyper-Personalisation

0:30 - Apple Vision Pro: A Case Study

1:11 - Enhancing Customer Experience

2:41 - Tailoring for Individual Needs

3:51 - Creating Memorable Brand Interactions

5:14 - The Role of Technology in Personalisation

7:46 - The Beauty Industry's Shift to Personalisation

9:07 - Crafting Unique Fragrance Experiences

10:49 - Building Customer Loyalty Through Experience

12:27 - Challenges for New Brands

14:12 - Data-Driven Personalisation Strategies

17:47 - The Impact of Communication Overload

19:35 - Bridging Loyalty Programs and Personalisation

22:43 - Connecting Brand and Customer Values

25:05 - Innovations in Loyalty Programs

26:38 - Customer Experiences in Physical Stores

Follow or connect with True Worth ⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠ Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠ Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠

Discover the secrets behind how luxury brands connect with the new Gen Z consumer.

This video explores the changing landscape of customer behaviour, especially among the influential Gen Z demographic. Key insights include the importance of values like sustainability and transparency, the rise of hyper-personalization in brand experiences, and how technology transforms how consumers engage with luxury products. Learn how brands like Stella McCartney and Jaguar adapt to capture the new generation's hearts (and wallets) while navigating the complex world of digital and physical retail.

Timestamps:

0:00 - Welcome to Digital Luxury Brand Experiences

2:39 - Understanding Gen Z Consumer Behavior

4:50 - Defining Gen Z and Their Values

6:51 - Importance of Brand Values for Gen Z

10:14 - Examples of Conscious Luxury Brands

12:23 - Social Media's Role in Brand Discovery

15:03 - Creating a Seamless Customer Experience

18:15 - Challenges in Digital Brand Engagement

21:11 - Navigating the Complexity of Luxury Retail

25:03 - Leveraging Second-Hand Market Trends

28:04 - Spotlight on Emerging Luxury Brands

32:59 - Adapting Established Brands to Gen Z Demands

Follow or connect with True Worth⁠⁠⁠⁠⁠⁠www.trueworthconsulting.com⁠⁠⁠⁠⁠⁠Twitter ⁠⁠⁠⁠⁠⁠@TrueWorthUK⁠⁠⁠⁠⁠⁠Linkedin - ⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/true-worth-consulting⁠