Savvy businesses know that it’s absolutely essential to have a presence on social media, but to have and maintain a strong presence on sites such as Facebook, Twitter, and Instagram is all about the right approach. Having a strong social media content strategy is important for figuring out what you want to say, but what’s just as important is how you say it in order to make the biggest impression on users. To know more about the elements of effective social media ad, listen in.

In this episode of Digital Primer, industry expert Ibarra Villaseran interviews JP Paglinawan, the General Manager of ANTA Philippines. With over 20 years of experience in the retail industry, JP shares his insights on digital marketing and his encounters with digital in his profession. He discusses the early days of digital in the early 2000s and how it was treated in his career. Tune in to learn more about JP's wealth of experience and his perspective on digital marketing in the retail industry.

TRUELOGIC SHOW NOTES

To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages. 

Episode timeline:

00:02:03 - Digital in the early 2000s

00:07:43 – Changing the mindset internally

00:11:33 - Frustrations with digital in the Philippine

00:15:06 - High internet penetration rate

00:18:05 - Be ambitious with your goals

“You need to be very ambitious about your goals in doing the online business. If you don't set a high target, then you won't be investing to reach that target.”

TRUELOGIC SHOW NOTES

To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages. 

Episode Timeline:

00:02:47 - Holiday Spendings Double

00:04:49 - Stage One: Holiday Preparation

00:06:53 - Stage Two: Execution of SEO Bases

00:10:56 - Stage Three: Create Collaterals (Google Ads, Ads Copy, Banner Ads)

00:14:07 - Stage Four: The Calm (Baseline Execution, Test Strategies and Audiences)

00:18:08 - Stage Five: Address the Lagging Market

“The best advice I can give you is be decisive about what you double down on and what you back down on. Social behavior does not need weeks of baseline during holiday inventory movement. So especially during holidays, your message will work or it won't.”

Join us for the final episode of our three-part series on Google Analytics 4 (GA4), hosted by SEO expert Bernard San Juan III, this episode explores the significant changes GA4 brings to data tracking. Discover how GA4 differs from Universal Analytics, from its interface to its metrics. Whether you've already migrated or are considering the switch, gain insights to stay competitive in the digital world.

To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, YouTube, and LinkedIn pages.

Just a couple of weeks after Google celebrated its 25th birthday, the tech giant will face hard questions from the US government about how it orchestrated its dominance of internet search. It's the government's first major monopoly case to make it to trial in decades and the first in the modern internet age. The outcome of the landmark case could bring significant changes to Google and the future of the Internet. But it’s equally likely the trial will result in no changes and Google will be free to continue operating however it wants. So to know more about this, tune in to this podcast.

On July 1, 2023, Universal Analytics ceased recording website data, and Google Analytics 4 (GA4) became the sole method for tracking new data through your Google Analytics account. GA4 is not a mere redesign of Universal Analytics, it’s a brand-new product. While it offers a lot of the same functionality, it’s also doing things quite a bit differently — from its interface and available metrics to how it quantifies the data collected. Get ready to learn as we dive into the world of Google Analytics 4.

To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages. 

"And so the questions for you ought to be, or at least for me, when I'm in analytics, what I'm trying to take a look at is channel performance, meaning how is the overall performance of my brand online?"

On July 1, 2023, Universal Analytics ceased recording website data, and Google Analytics 4 (GA4) became the sole method for tracking new data through your Google Analytics account. GA4 is not a mere redesign of Universal Analytics, it’s a brand-new product. While it offers a lot of the same functionality, it’s also doing things quite a bit differently — from its interface and available metrics to how it quantifies the data collected. Get ready to learn as we dive into the world of Google Analytics 4.

TRUELOGIC SHOW NOTES

To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages. 

Episode timeline:

[00:01:58] - Why Google moved to GA4?

[00:05:42] - Meaningful action and audience.

[00:09:36] - Audience reports in GA4.

[00:13:29] - Traffic data and user interpretation.

[00:18:11] - All traffic data.

"And so the questions for you ought to be, or at least for me, when I'm in analytics, what I'm trying to take a look at is channel performance, meaning how is the overall performance of my brand online?"

Hosted on Acast. See acast.com/privacy for more information.

Episode Description: As marketers looking to craft effective web content, we're always striving to get the most out of our efforts, and that's where content repurposing comes in. But how do you execute it effectively? Well, that's what we're here to explore today. Here’s what you need to know to get more mileage out of your available material.

TRUELOGIC SHOW NOTES

• Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
• SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
• REPURPOSING   -  Repurposing is the use of something for a purpose other than its original intended use. Repurposing an item can be done by modifying it to fit a new use, or by using the item as is in a new way.

To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages. 

Episode timeline:

[00:02:39] - Understanding content repurposing

[00:04:58] - Repurposing content for engagement

[00:10:56] - Content repurposing and SEO

[00:13:23] - User behavior metrics

[00:19:37] - Utilizing tools for insights

[00:23:42] - Leveraging multilingual content

"So for us to deliver true value always starts with knowing who you're talking to first and providing relevant content in the process."

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.