Truelogic DX Podcast

By Truelogic DX

Truelogic DX series is your weekly dose of digital marketing business food-for-thought.

A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we o

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· Business

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FAQs about Truelogic DX Podcast:

How many episodes does Truelogic DX Podcast have?

The podcast currently has 130 episodes available.

Truelogic DX Podcast episodes:

August 22, 2023Ep. 70: Digital Primer | Navigating Digital Marketing: Yoj Vestudio's Micro-Moments
Hosted by Ibarra Villaseran, Client Service Director of Truelogic, gain practical strategies to leverage micro-moments for marketing success. He is joined by Yoj Vestudio, a senior portal and digital UX officer with over 10 years of experience, who reveals the critical role context and communication play in Google's micro-moments.

Without the tech nosebleed, tune in for a dynamic conversation that will reshape your approach to digital marketing.

Digital Marketing - Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. It also refers to marketing campaigns that appear on a computer, phone, tablet, or other devices. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts.
SEO - Search Engine Optimization. It is the process used to optimize a website's technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.
Micro-Moments - Occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something.

To learn more about digital marketing, visit https://www.truelogic.com.ph/. You may also visit our Facebook, Twitter, Instagram, YouTube, and LinkedIn pages.

Episode timeline:
[00:01:26] - 20 years in digital space
[00:06:02] - Evolution of digital media
[00:09:39] - Micro moments and customer journeys
[00:16:41] - Crafting the customer journey
[00:18:55] - Redesigning mobile data display
[00:23:54] - Excitement about generative AI
[00:28:39] - Never lose the human side

“So you should always take into consideration how exactly at the fundamental level, how should you be connecting to your intended customers, to your users. And in order for you to be able to truly do that, it's not enough that you tap into anything digital or you tap into the technology. You will always need to find time and effort to know your customers better.” - Yoj Vestudio

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31min
August 15, 2023 Ep. 69: Introducing Threads: A New Era in Social Media
After months of speculation and secrecy, Mark Zuckerberg’s long-rumored competitor app to X is here. Threads were unveiled as a companion to Instagram, the popular photo-sharing network that Mr. Zuckerberg’s company, Meta, bought more than a decade ago. To learn more about how to use it and what features are available in this app, keep on listening.
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13min
August 08, 2023 Ep. 68: Digital Primer | Redefining Real Estate Marketing with Jayme Uy
Are you ready to revolutionize your real estate marketing game? Join us on the Digital Primer Podcast, where we're breaking new ground in the world of digital marketing. In this episode, Ibarra Villaseran, Client Services Director at Truelogic, sits down with Jayme Uy, a real estate marketing professional. With an innovative and resourceful approach, Jayme bridges the gap between academia, advocacy, and the corporate world, bringing together the best communication practices to revolutionize how we perceive and engage with real estate.
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22min
August 01, 2023 Ep. 67: Fundamentals of Pay-Per-Click Marketing
On a scale of 1 to 10, can you gauge your level of understanding when it comes to paid advertising? Despite the fact that 45% of small businesses engage in some form of online advertising, the concept of pay-per-click (PPC) remains elusive for some. As a digital marketer, it is essential to possess PPC skills in your arsenal or, at the very least, have a basic comprehension of it. Let's talk about the fundamentals of PPC and how to integrate it into your marketing.
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28min
July 19, 2023 Ep. 66: When is It Time to Rebrand?
The question of when to rebrand your business is one that arises for almost every company at some stage, particularly if you have been operating for several years and encounter challenges with your current branding or if you simply feel that your logo needs a fresh look. And while rebranding can be extremely beneficial in certain situations, it’s not a decision to take lightly. After all, rebranding is an investment of both time and resources. So before embarking on this effort, you want to make sure that rebranding will be worth it.
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26min
July 04, 2023 Ep. 65: DigitalPrimer | The Sweet Success Formula: Ruby Rodriguez's Digital Marketing Journey
Embark on a digital journey like no other with the Digital Primer Podcast, hosted by industry expert Ibarra Villaseran, Client Services Director at Truelogic. Join Ibarra and marketing veteran Ruby Rodriguez as they dive deep into real-world digital conversations without the tech nosebleed. From their combined expertise and experiences, gain actionable tips and practical advice to thrive in the digital realm.
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29min
June 27, 2023 Ep. 64: How Social Media Algorithm Affects Content Creation
Discover why platforms change their algorithms, how algorithms work on popular platforms like Facebook, Twitter, Instagram, and TikTok, and the effects on content visibility, relevance, engagement, format, quality, and discoverability. Gain valuable tips for adapting to algorithm changes and maximizing content visibility. Whether you're a marketer or curious about social media algorithms, this episode offers insights to thrive in the evolving digital landscape.
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36min
June 15, 2023 Ep. 63: Link Building 101 in the World of SEO
Backlinks serve as an endorsement of your content and show search engines that other websites consider your content valuable and worth linking to. However, not all backlinks are created equally, as search engines such as Google evaluate the quality, relevance, and authority of the linking website while assessing your website's backlinks. In this episode, we'll review the basics of link building and provide you with the tools and knowledge you need to build high-quality backlinks for your website.
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24min
June 06, 2023 Ep. 62: How to Run a Content Audit in 2023
Have your performance metrics on conversion landing pages plateaued? Organic results in search generating the same ol’ click-through rate? Well, it’s clear it’s time to shake things up. Conducting a well-organized content audit with the goal of enhancing specific metrics sheds light on where your existing content is falling flat and how it can be improved. In this podcast episode, we’ll talk about how you can perform a content audit for your own business, and discover high-quality tools to help you streamline the process.
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23min
May 30, 2023 Ep. 61: The Invisible Power of Your Social Media
In today's world, likes and follows are not enough to sustain a brand's online presence. To be successful in the digital landscape, companies need to understand how to leverage the power of social media to build brand legitimacy and drive lead generation. Let’s dive into the importance of inbound marketing and lead generation marketing, and how social media ads can help promote your brand.
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21min

FAQs about Truelogic DX Podcast:

How many episodes does Truelogic DX Podcast have?

The podcast currently has 130 episodes available.