The CPG Guys podcast co-hosts Sri Rajagopalan & Peter V.S. Bond discuss how trust & authenticity coming from customer feedback can accelerate the oath to purchase for consumers. This content comes in the form of product ratings, reviews, questions, answers, images & videos and can be displayed on product listing and product detail pages, social media channels, in-store and many other ways.

Find all of our content at http://CPGguys.com

Questions addressed:

1. What is brand authenticity & why does it matter so much during these times?
2. Do you feel brands & retailers are well on their way with authenticity earning consumer trust?
3. What types of authentic content should brands be seeking?
4. Do influencers deliver trust and authenticity to brands?
5. What are the key metrics for a brand to measure it’s authentic feedback health?
6. How can a brand or a retailer ensure the consumer-generated content they present to consumers is authentic?
7. How can a brand generate quality authentic content?
8. How should retailers ensure shared content is authentic - also cover - Why should retailers generate their own authentic content in addition to or instead of shared content?
9. What are the elements of a “perfectly authentic” review?
10. Which companies are exhibiting best practices in sharing authentic content

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