How can we trust our brands, if the brand doesn't communicate with us? Why do we put different expectations on some brands more than others? This week, Lisa and Shaunna unpack trust. Using the beauty company "Honey Pot" as an example, the duo discusses the expectation of transparency placed on black-owned businesses, vs. white businesses.

It is undeniable that most beauty brands are not transparent about their ingredients, so why is it that there is such uproar when a small, black-owned business follows this exemplar? Trust itself is an active process, and Shaunna and Lisa share what this process could look like from a DEI perspective.

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