Trust in traditional public health systems is eroding. At the same time, health misinformation - and disinformation - is spreading faster than ever, reshaping how Canadians view and interpret  science and health care.

The 2025 Health and Media Annual Tracking Survey, commissioned by the Canadian Medical Association (CMA), found that 43% of Canadians are highly susceptible to health misinformation. The impact of this is significant with 37% having acted on online medical advice because they couldn’t access a family doctor, and nearly one in four experiencing negative health outcomes as a result.

The damage isn’t limited to physical health. Misinformation is also driving stress and fear — with 43% of Canadians reporting anxiety or mental distress linked to the spread of false or misleading health information.

The first of a series on the topic, in this episode of Santis Health’s podcast, Santis senior advisor Avis Favaro sits down with Dr. Brendan Carr, Senior Vice President, Management Consulting, and Dr. Joss Reimer, physician and former president of the CMA. Together, they unpack what’s driving the decline in trust in institutions and traditional sources of health information, the role of misinformation, disinformation and what can be done to rebuild confidence in science and care delivery.

This episode is for everyone, decision-makers who see trust not as lost, but as something we can rebuild — paving the way for stronger relationships and healthier communities.

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Avis Favaro, Senior Advisor, Santis Health

Avis Favaro is an acclaimed medical journalist with decades of experience. As a Senior Advisor at Santis Health, Avis leverages her extensive background in uncovering and reporting on stories that matter to Canadians. Avis leads Santis' media and executive presence training programming. 

Dr. Brendan Carr, Senior Vice President, National Practice Lead, Management Consulting, Santis Health

Dr. Brendan Carr is a distinguished health system leader who served as the President & CEO of the Nova Scotia Health Authority, William Osler Health System, and Island Health in British Columbia. He brings an array of expertise in strategic health system leadership and governance with a focus on improving outcomes and rethinking the delivery of care. Dr. Carr’s vast experience in enacting positive improvements and large scale initiatives make him uniquely-suited to providing guidance to Santis clients in the areas of stakeholder engagement, transformation, and strategic implementation.

Dr. Joss Reimer, Past President, Canadian Medical Association & Chief Medical Officer, Winnipeg Regional Health Authority

Dr. Joss Reimer is past president of the Canadian Medical Association and chief medical officer for the Winnipeg Regional Health Authority. She is an expert in public health, health communications, health equity and immunizations. She was also the medical lead and spokesperson for Manitoba’s COVID-19 Vaccine Taskforce and spent nine years as director of population health at the University of Manitoba. Dr. Reimer practices maternity care and has received awards such as Humanitarian of the Year by Doctors Manitoba and holds the King Charles III Coronation and Queen Elizabeth II Platinum Jubilee Medals.   She completed her medical training at the University of Manitoba and McMaster University and holds a master’s in public health focused on health communication.