Trust is essential to the normal function of society, yet it is perhaps not something that we spend a lot of time thinking about until it’s gone.

Long term data on trusted professions shows that dentists rank in the top 5 – behind nurses, doctors, pharmacists and teachers, although trust has been declining since peaking in 2017.

In this episode of the Dental As Anything podcast, we discuss the important issue of trust - what it is, why it’s important and why we are seeing a gradual erosion of trust - in individuals and institutions. Rebuilding trust requires accountability, high standards of honesty and integrity, openness and transparency and most importantly good communication. Ultimately, building and maintaining trust is important for everyone, and therefore is everyone’s responsibility.