Why do 88 percent of real estate clients never return to the agent who helped them buy or sell their home?

In this episode of Trust the Process, Jon talks with real estate coach, speaker, and author Josh Cadillac about why most professionals focus on the wrong goal. Instead of chasing the next commission, Josh teaches agents how to earn something far more valuable: clients who come back for life. Drawing from years as a top-producing agent and national speaker, he shares the mindset and systems that turn one transaction into lifelong trust.

You will learn:

• Why most agents lose clients after the first deal
• The simple formula for building rapport, credibility, and trust
• How anticipating customer fears creates stronger relationships

If you want to build a business people return to again and again, this conversation will change how you think about service, trust, and long-term success.

What if the real reason your business feels chaotic is not your people but your process?

In this episode, Jon breaks down why so many CEOs and founders do not actually trust the systems running their companies. Through a behind-the-scenes look at an AI startup drowning in duplicate payments, micromanagement, and operational confusion, Jon reveals how a broken accounts payable system was quietly costing the leadership team hours every week.

By stepping in as interim COO, he applied his three-step framework to diagnose the real issue, plan a sustainable solution, and execute change that saved the company at least 10 hours a week while shifting the CEO’s mindset from control to confidence.

In this episode, you will learn:

• Why failed execution is usually a diagnosis problem
• How micromanagement signals a lack of process trust
• What freeing up 10 percent of leadership time can do for growth

If you want sustainable scale, stronger leadership, and systems you can actually rely on, this conversation will challenge the way you run your business. It is time to stop managing chaos and start building processes you trust.

Feel like something is off in your business, but you can't name it?

Jon Bassford, founder and CEO of Lateral Solutions, has worked alongside founders, CEOs, and nonprofit leaders who know they want to grow but lack a process they can truly trust. In this episode, he breaks down the hidden gaps that quietly stall organizations and introduces his three-step Breakthrough System designed to build operational clarity, leadership alignment, and a culture of continuous improvement.

You will learn:
- Why most leaders skip the critical diagnosis phase
- How to identify the unseen gaps holding your organization back
- The three pillars required to build a process you can trust

This is not another surface-level business podcast. Each episode delivers real-time guidance, honest problem-solving, and actionable strategies you can apply immediately. If you are ready to build the right foundation and move your organization forward with confidence, you are in the right place.