How do you transform losing teams into champions? What makes an uncommon leader? Coach Jim Johnson discovered the answers to these questions through both devastating failure and extraordinary success during his 30-year basketball coaching career.

The journey begins with humility. After being fired from his first coaching position following 17 consecutive losses, Johnson realized he had much to learn about leadership. This humbling experience became the catalyst for developing seven leadership keys that ultimately produced 428 victories and transformed multiple basketball programs.

At the heart of Johnson's leadership philosophy lies the understanding that great leadership starts with self-leadership. "Who's the first person you need to lead? Yourself," Johnson explains. This means clarifying your personal mission and core values before attempting to lead others. From there, building trust becomes foundational—aligning words with actions, telling the truth (even when difficult), and providing specific, meaningful recognition.

The conversation takes an extraordinary turn when Johnson shares what he calls "the greatest night I ever had in coaching." The J-Mac story—where team manager Jason McElwain, a student with autism, scored 20 points including six three-pointers in the final four minutes of his first and only game—transcends basketball. What made this moment truly special wasn't just J-Mac's performance, but how the team deliberately chose to "shine the light" on their manager, exemplifying the "we over me" mentality Johnson had cultivated.

Throughout his leadership journey, Johnson discovered the power of vulnerability and becoming what he calls the "chief question asker" rather than simply providing answers. By shifting from dictating to listening, he empowered players to take ownership and exceed their perceived limitations.

Whether you're leading a business team, coaching athletes, or simply striving to become a better version of yourself, Coach Johnson's principles offer a roadmap for authentic, transformative leadership. His message—respect all people—serves as both a guiding value and a challenge to leaders everywhere.

Learn More About Coach Jim Johnson: Visit his website at coachjimjohnson.com for more information on his leadership programs and speaking engagements.

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