n this kickoff episode of Truth, Game & Growth, we dive into one of the most powerful foundations of any brand: your story. Think of your brand story as the heartbeat behind your business—it’s not just about what you do, but why you do it. We’re breaking down what makes a brand story resonate, why people connect with stories over products, and how you can craft a story that keeps your audience coming back.

Join MJ as we explore the three core elements of a compelling brand story—Why You Are, What You Stand For, and Why You Do It—and dig into real-life examples from brands that are killing it with their storytelling. Plus, you’ll get actionable steps to help you start uncovering the story that sets your brand apart. Ready to create a brand that’s unforgettable? Hit play, and let’s get started!