AI is no longer theoretical—it’s here, embedded in everything from healthcare to global conflict.

In this episode of Now and Next, Dave Trafford is joined by the C.A.S.T. (Comms And Strategy Team) Bob Reid at Broadway Strategy & Communications, Anne Marie Aikens at AMA Communications and Lindsay Broadhead, Broadhead Communications to unpack how artificial intelligence is reshaping how we work, communicate and understand the world around us.

The conversation starts with new data showing doctors are rapidly adopting AI tools to streamline administrative work and improve efficiency. But the discussion quickly moves into more complex territory—how AI is fueling misinformation, amplifying health anxiety, and blurring the line between reality and manipulation online.

The panel also examines how AI-driven content is being used in modern warfare, raising serious questions about propaganda, truth, and public trust.

On the political front, they break down the communications fallout surrounding a delayed response to an attack near a Canadian base in Kuwait—and what it reveals about leadership, transparency, and message discipline.

Finally, the episode tackles the growing tension between governments and media, including calls for “patriotic reporting” and what that means for journalism in a rapidly shifting information landscape.

If AI is changing everything, the question is: are we ready for it?

If you want, I can also generate social posts, audiograms, or a Substack companion piece for this episode.


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