Today we sit down with Tina Hanley, a fraud consultant with TransUnion, to discuss the tightrope that enterprises must walk for effective authentication measures with a friction-right customer experience and how TransUnion’s TruValidate solutions can help. While authentication solutions are imperative to counteract the rise in sophisticated fraud attacks, excessive false positives can cause businesses to lose $118 billion annually – a figure 75% higher than actual fraud costs. Tina shares insights into TruValidate’s Device-Based Authentication technology, explaining that providing a friction-right experience “becomes a balancing act to show customers that their information is safe and can’t be picked off easily, but not too much that they become frustrated by a time consuming and inconvenient authentication process.” Offering a seamless and invisible experience for customers by recognizing their device as another layer of risk-based authentication, Device-Based Authentication decreases the need for multiple levels of authentication, reducing redundant hoops for both customers and agents to jump through.

To learn more about how TruValidate’s identity, device and behavioral insights help organizations to mitigate fraud risk, visit: https://www.transunion.com/solution/truvalidate.