Menstruation has always been an awkward subject for most people. However, society has come a long way. These days, there are ads that make light of women’s menstruation that are actually quite amusing. Nevertheless, it is now a subject that has permanently become part of pop culture thanks to Apple’s launch of the iPad. Millions of people chuckled at the endless jokes about the “iTampon revolution.” How liberating! Unfortunately, there are a lot of things that are not widely communicated to women about the dangers of using commercial products to absorb menstrual fluid. In fact, typically all you will find inside a box of pads or tampons is a pamphlet about TSS (Toxic Shock Syndrome). It is amazing that these chemically-saturated products come directly into contact with a woman’s reproductive area and yet there is no pamphlet to illustrate this! In 1989 a British national network television program drew attention to the effects of Dioxin pollution, its major source of production and the part it played in sanitary protection manufacture. The understanding and concern for our ecosystems and environmental pollution created from global industrial nations was a rarity and was left to organizations like Greenpeace and Friends of the Earth who to most, were considered as a hangover from the 60’s and 70’s. One of their lifetime members, Susie Hewson, absolutely understood the direction and the consequences of our actions on the planet. Her immediate response was to undertake the development of high quality tampons and pads that were chemical free and safe for the environment. Susie Hewson, CEO of Natracare will be my guest today to discuss the importance of organic feminine hygiene products. Her award winning company, Natracare, has set the standard for organic and natural feminine hygiene since its inception in 1989. It is the World's most sustainable and ethical brand of tampons, pads and liners.