Content creators and influencers are emerging as new and potentially important players in Philippine elections, either as endorsers of other candidates or as candidates themselves. Some are fronting as the faces of partylists old and new. Will they be gamechangers, or will they run into the same hard walls and ceilings that stopped past celebrities-turned-politicians? PumaPodcast's Roby Alampay spoke with political advisers Ronald Llamas and Alan German.

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