Molly is the founder of All My Friends Are Hoopers, a basketball apparel brand built from a deep love for hoop culture. What started as a personal design quickly grew into a brand now seen inside WNBA locker rooms.
Before launching her first drop, Molly sampled more than 30 different shirts to make sure the quality matched the vision. That commitment paid off when WNBA players began wearing the brand, turning a notebook idea into a real moment.
In this episode of the Tunnel Fits Podcast, we talk about how the brand started, what it felt like to see professional players wearing her designs, and why community is at the center of everything she’s building.
We also get into the process of building a sports brand, staying authentic to basketball culture, and the lessons Molly has learned along the way.
If you care about women’s basketball, hoop culture, or building something from passion, you’ll enjoy this conversation.
In this episode
• The origin of All My Friends Are Hoopers • Why Molly sampled 30+ shirts before launching • The moment WNBA players wore the brand • Building community through basketball • Advice for creators starting a brand
Tunnel Fits Podcast explores the intersection of women’s basketball, sneakers, and fashion through conversations with the people shaping the culture.