Our guest today, Ruby Newell-Legner shares the elements of service that create a seamless customer experience . . . and will improve customer loyalty and retention for any business. Find out how your business can join the ranks of companies that can charge more, enjoy greater profits and increase market share an average of 6 percent a year.

Ruby's 7 Star Service is in a class all by itself. As an award-winning international speaker, Ruby works with organizations to build better relationships between front-line employees and customers, co-workers and their peers, and managers and the employees they supervise. With clients ranging from the only 7 Star Hotel in the world to Apple, from Ferrari World to the largest indoor amusement park in the world, Ruby brings unprecedented expertise and insight on how to create a service culture that motivates employees and promotes customer loyalty and retention. No other speaker can boast working with 25 professional sports teams, more than 60 sports and entertainment venues, and 250 municipal agencies. She has presented more than 2,200 programs in 22 countries and trained guest relations staff to enhance the visitor experience for venues hosting the 2012 Republican National Convention, Super Bowl XLI, the 2006 Grey Cup, the 2008 US Open (tennis) and the 2010 Olympics.