Are you chasing the latest marketing buzzwords like AI or social media ads without seeing an increase in revenue? You are not alone. Most business owners know when revenue is down, but they often diagnose the wrong fix or buy marketing tactics they do not actually need.

In this episode of the Turn One Studio Podcast, host Eliud Custodio sits down with John Frame from Walter F. Cameron Advertising—one of Long Island's longest-standing agencies celebrating nearly 50 years in business.

John shares insights from both sides of the desk—having spent decades as a corporate marketing executive before moving agency-side. He breaks down why businesses fall into the buzzword trap, how to identify what your business actually needs to drive leads, and how to build long-term agency partnerships that scale.

KEY TOPICS COVERED:

• Walter F. Cameron Advertising's 50-year Long Island legacy
• Bringing Manhattan agency expertise to local business owners
• What business owners ask for vs. what they actually need
• The AI buzzword trap: Are you chasing tactics or leads?
• Moving from corporate America to the agency side
• How to know if your marketing is actually working
• Automotive and local industry tactics that drive real revenue
• Achieving work-life balance while scaling a business

CONNECT WITH TURN ONE STUDIO:

Website: https://www.turnonestudio.com

Enjoying the show? Follow the Turn One Studio Podcast on Spotify and leave us a rating to help other Long Island professionals find us!

What’s your business really worth and how do you increase that value without being involved in every decision? Host Eliud Custodio sits down with Todd Ringler of Calm Waters Consulting and The Alternative Board (TAB) to break down business valuation, delegation, accountability, and vision planning. Todd shares his “valuator, educator, navigator” framework, why many owners accidentally build a job, and how peer advisory boards and coaching help leaders work on the business, not just in it.

Public relations is one of the most powerful marketing tools and one of the most misunderstood. In this episode, host Eliud Custodio sits down with Bill Corbett of Corbett Public Relations to break down how earned media works, why third-party credibility matters, and how consistent PR builds long-term brand equity.

You’ll hear the difference between earned media and pay-to-play segments, why press releases are only one piece of the puzzle, how AI is speeding up research and writing without replacing relationships, and why repurposing media coverage across social and your website is where the real value compounds.

If you’re a business owner or leader looking to build trust, visibility, and authority, this episode is for you.

How can business owners take control of risk, insurance costs, and long-term peace of mind? In this episode, host Eliud Custodio sits down with Ian Sterling of Sterling Risk Insurance to demystify insurance, risk management, and the value of proactive planning. Ian shares insights from a multigenerational family business, the biggest mistakes owners make, and how documentation and partnership can lower your premiums and protect your assets.

In this episode, you’ll learn:

• How Sterling Risk Insurance serves clients nationwide with tailored solutions for business, personal, and specialized risks
• Why risk management and documentation matter for every business, from small shops to national operations
• The difference between commodity insurance and true risk partnership—and how to advocate for your business
• How insurance carriers view risk, why premiums are rising, and what you can do about it
• Ian’s journey from entertainment to insurance, and the importance of family, photography, and community

Hosted by Eliud Custodio, President of Turn One Studio.

If you’re a business owner, entrepreneur, or anyone seeking clarity on insurance, this episode delivers actionable advice and insider perspective. Listen now!

How do you support thousands of families across Long Island through mental health, addiction, and life’s toughest challenges? In this episode, host Eliud Custodio sits down with Dr. Jeffrey Reynolds, President & CEO of Family & Children’s Association (FCA), to discuss 140+ years of service, the opioid crisis, youth homelessness, and the ongoing mental health fallout from COVID-19.

In this episode, you’ll learn:

• How FCA delivers 60+ programs for all ages, from early childhood to seniors
• The realities of the opioid and alcohol crises—and what’s working in prevention and recovery
• The invisible epidemic of youth homelessness and trafficking on Long Island
• How FCA bridges healthcare disparities and provides wraparound support for families in need
• Dr. Reynolds’ personal cancer journey, his book “Every Mile Matters,” and the power of resilience, grit, and gratitude

Hosted by Eliud Custodio, President of Turn One Studio.

If you care about mental health, addiction recovery, or building stronger communities, this episode is packed with insight, empathy, and real-world solutions. Listen now!

How do you turn a family’s battle with a rare cancer into hope and help for others? In this episode, host Eliud Custodio sits down with Allen Rolleri of FAM (Fighting Against Myeloma) to share his family’s journey, the founding of FAM, and their mission to support families facing multiple myeloma. Allen discusses the need for awareness, the challenges of diagnosis, new treatment breakthroughs, and how FAM provides direct financial and emotional relief. Find out how you can get involved, donate, or support their January “Rock Out Myeloma” fundraiser.

If you’re passionate about community, advocacy, or supporting families through tough times, this episode is a must-listen. Tune in now!

What does it really take to build a creative agency from the ground up—and keep it relevant as marketing evolves? In this episode, HIA-LI’s Wayne Schatzel flips the script and interviews Eliud Custodio, President of Turn One Studio, about the journey from graphic design and web development to full-service marketing, podcasting, and beyond.

In this episode, you’ll learn:

• How Eliud’s hands-on business experience shapes his approach to marketing strategy and branding
• Common mistakes small businesses make with DIY marketing, and why branding is an investment, not an expense
• The evolution from print and web to social media, video, and podcasting
• How to keep your website as the “hub” of your marketing wheel—even as platforms change
• The art of interviewing, active listening, and building relationships through content
• Stories from the studio: event-based podcasting, car culture, and boxing for charity

Guest-Hosted by Wayne Schatzel, business coach and HIA-LI member account manager.

Listen now for real-world advice, candid stories, and practical strategies for entrepreneurs, marketers, and anyone building a brand on Long Island and beyond.

Most students pick a college major or career path without ever setting foot inside a real workplace. The result? Wasted tuition, career burnout, and young talent leaving Long Island because they do not know what opportunities exist in their own backyard.

In this episode of the Turn One Studio Podcast, host Eliud Custodio sits down with Phil Como, Executive Director of the Smithtown Industry Advisory Board (IAB) and Work-Based Learning Coordinator for the Smithtown Central School District.

Phil breaks down how the oldest and largest high school IAB on Long Island connects over 700 local businesses with high school students. He shares how hands-on internships, job shadowing, and immersive STEM roadshows trigger the "light switch moment" where students discover their true passion before spending thousands on higher education.

KEY TOPICS COVERED:

- What is the Smithtown Industry Advisory Board (IAB)?

- How high school internships and business partnerships work

- The STEM Roadshow: Replacing trade show booths with real site visits

- The "Light Switch Moment": Helping students discover their passion early

- Overcoming the trade school stigma and building future entrepreneurs

- AI, automation, and why skilled trades remain irreplaceable

- Phil Como's personal journey from Wall Street to career coordinator

- Long Island housing, brain drain, and retaining local talent

- How local business leaders can get involved with school districts

CONNECT WITH PHIL COMO & SMITHTOWN IAB:

Email: [email protected]

Website: https://www.smithtown.k12.ny.us

CONNECT WITH TURN ONE STUDIO:

Website: https://www.turnonestudio.com

Enjoying the show? Follow the Turn One Studio Podcast on Spotify and leave us a 5-star rating to help other Long Island leaders find us!

When someone escapes domestic violence, human trafficking, or severe abuse, immediate safety is priority number one. But keeping a survivor alive is only the first step. True recovery requires breaking cycles of trauma, navigating overwhelmed systems, and restoring a person's sense of dignity and self-worth.

In this episode of the Turn One Studio Podcast, host Eliud Custodio sits down with Jennifer Hernandez, Co-Founder and Executive Director of ECLI Vibes in Islandia, New York.

Jennifer shares her journey from working as a court advocate to founding a non-profit at her kitchen table. She breaks down the realities of crisis intervention on Long Island, how ECLI Vibes provides more than basic necessities, and why restoring confidence is just as critical as providing shelter.

KEY TOPICS COVERED:

- Crisis intervention: The immediate job of keeping survivors safe

- Breaking multi-generational cycles of trauma and abuse

- From a kitchen table startup to a major Long Island non-profit

- Navigating broken systems and building a supportive community network

- Recognizing signs of human trafficking and safe ways to report

- Restoring dignity: Why self-worth matters as much as survival

- Addressing local food insecurity across Suffolk County

- How ECLI merged with the Victim Information Bureau (VIBES)

CONNECT WITH ECLI VIBES:

Website: https://www.eclivibes.org

CONNECT WITH TURN ONE STUDIO:

Website: https://www.turnonestudio.com

Enjoying the show? Follow the Turn One Studio Podcast on Spotify and leave us a rating to support our mission of highlighting Long Island community leaders!

When planning a home renovation, commercial buildout, or expansion, most business and property owners make the same mistake: they call a general contractor first. But without stamped architectural plans, code reviews, and proper sanitary assessments, projects can quickly stall out before ground is ever broken.

In this episode of the Turn One Studio Podcast, host Eliud Custodio sits down with Tyler Fox, Partner at JM2 Architecture in Holbrook, New York.

Tyler breaks down the crucial differences between architects, drafters, and expediters, how to legalize existing unpermitted work, and why county sanitary codes and sewer infrastructure dictate what you can actually build on Long Island.

KEY TOPICS COVERED:

- Architect vs. Drafter vs. Expediter: Key differences explained

- Legalizing unpermitted work (decks, pools, finished basements)

- Why you should call an architect BEFORE hiring a contractor

- The hidden code trap: County septic limits vs. town zoning

- Why sewer infrastructure drives downtown development across Suffolk County

- Tyler's background: From math student to architecture partner

- The parallels between music theory and architectural structure

- How JM2 Architecture involves young design talent in major projects

CONNECT WITH TYLER FOX & JM2 ARCHITECTURE:

Email: [email protected]

Phone: (631) 636-0936

Website: https://www.jm2architecture.com

CONNECT WITH TURN ONE STUDIO:

Website: https://www.turnonestudio.com

Enjoying the show? Follow the Turn One Studio Podcast on Spotify and leave us a rating to help other Long Island professionals find us!