Objections are an inevitable—and valuable—part of the sales process. Amy Franko explains why it's essential to welcome objections from prospects. Often, objections reflect concerns around value, trust, or priorities. Identifying which category the objection falls into can guide how you respond. In episode #430, Amy offers actionable strategies to help you handle objections with confidence.

Outline of This Episode

• [0:58] Common objections salespeople face
• [3:10] The biggest mistake(s) salespeople make
• [4:31] How to respond to objections
• [7:05] The role of empathy in handling objections
• [9:06] How to handle objections with confidence
• [11:32] Amy's dos and don'ts for handling objections
• [15:01] Turning a challenging objection into a sale

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