In this episode of Roofing Road Trips®, Heidi J. Ellsworth is joined by Pam Torrey of INGAGE to explore why strategy only works when it is fully adopted across sales, marketing and operations. The conversation highlights INGAGE's Winter Summit 2026 and how it is designed to help leaders turn planning into consistent execution through practical tools and real-world insight. Listeners will gain a clear picture of how adoption bridges the gap between ideas and results for growing home improvement businesses.

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