When Casey Neistat announced that he, Candice and the family were moving back to Manhattan, you might have heard a collective cheer from his many fans and followers, rising just above the distinctive 'bzzzz'ing' sound of his beloved Boosted Board motors. What many don't know, is the impact Casey had on my life, along a number of tangents, Boosted Boards being one, but more importantly, the lessons learned about content discovery in an asynch content consumption world. These are lessons I've try to incorporate in my content strategy, and teachings. And while I should have recorded it on my board or OneWheel, let me invite you to join me on a morning coffee walk, a bit less precarious, and less wind noise. Shot on my Samsung S21 for something different. I also read somewhere that most podcasts don't get past episode 20, so what better way to celebrate moving past that post, and doing something special for 21, on S21, like we did something special for Episode 13. So without further delay, and with my B2B marketing, product, and communication pros in mind, Lessons from Casey.

Martina Lauchengco is a fantastic B2B tech marketer, who learned from some of the brightest in the business, on a few of the most important software products ever. She's worked for Bill, Marc, and Ben, and splitting early career time between Microsoft and Netscape provided an early graduate-level experience in two very different methods of delivering software. Microsoft's rigorous methodology and process, Netscape's focus on speed, speed, ship, course correct, and ship again. In her new book LOVED, Martina meticulously sets the table, then works through the details, of laying a solid product marketing foundation, significantly increasing the probability of success for sales, engineering, and the entire company. Marketing is a function, not a personality type. It takes work, not magic, and Martina lays out the concepts in easy-to-follow detail. In this far-ranging discussion, Martina shared her insight on some core marketing concepts like framing, storytelling, product-market fit, pricing, packaging, and bundling. Martina's guidance on content, has a point of view, perhaps provocative, to break through the noise. The desired goal of modern marketing is to work into the day's attention and conversations by incorporating education, entertainment, and emotional connection. The target response (less specific than a CTA link), have the people discover your content that matters, excite the audience so that a) their intellectual curiosity is sparked & they need to learn more, and b) intellectual curiosity sparked and a burning need to share with someone. Lots more in the book and the interview. Martina is always fun, educational, engaging, and thought-provoking. A great teacher with fantastic work-life lesson stories. Thanks again Martina, Congratulations again with LOVED, quite an undertaking.

Transcript and Show Notes  YouTube  LinkedIn Article - Coming Soon 

I used to see Jon Fortt at all the big tech events, sitting under lights, earpiece in and connected, waiting for the throw from CNBC New York for the latest in technology from The Sands, Moscone, or Javits Convention Centers. Jon has interviewed most of today's technology leaders, including Andy Jassy, Shantanu Narayen, Sandy Speicher, Satya Nadella, and many more. In this far-ranging discussion, Jon shares his take on a number of topics, from leadership, culture, authenticity, and other observations time with some of today's top leaders. We covered the evolution of media, and Jon's personal experimentation in varying content formats, structure, and delivery, stretching the limits inside, and outside the formal confines of CNBC. After recounting a career journey of from newspapers to magazines, national to local to national again, print to television, and adding successfully adding LinkedIn, YouTube & WordPress to the mix. I'm sure fans will enjoy getting to know another side of Jon, being on the other side of the questions. And for those who don't follow Jon, let me introduce you to a positive force in journalism, innovating in delivery, and leveraging his platforms to help others through education. Thanks again Jon, really enjoyed our conversation

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I was introduced to Chris and Melissa Bruntlett in 2018 through 'The Dutch Blueprint for Urban Vitality: Building the Cycling City', a bookshelf stable for anyone involved in urban mobility & transportation planning around the globe. Chris and Melissa took it up a notch with their 2021 release 'Curbing Traffic: The Human Case for Fewer Cars in our Lives' where the focus widens beyond bikes and transportation to broader societal and individual ills caused through the use of a transportation system optimized around metal boxes shooting through space, at the very expensive taking a very expensive toll it talks on that space, and the people in it. The second-order impacts of a bike first transportation (or more appropriately, 9-to-5-commute-in-car-optimized') system, are pretty amazing. Beyond physical to mental health in a constant multi-sensory engagement with the community and environment around us, navigating a world not of rules, but of flow at human speed. Not car first means the very youngest can safely navigate to school and activities with friends, no need for the minivan. The old and infirm who've had their keys taken away are no longer facing a mobility death sentence, forever dependent on a car driving assist. When the car is only one of many options, and especially when it's not the primary, mobility independence is opened to all who can't drive. Can't wait to meet in person on that side of the Atlantic one of these days. Thanks, Chris and Melissa Podcast Page - transcript, notes, etc.  TurnTheLensPodcast.com 

#Mobility #SafeStreets #MrBarricade Cities and municipalities and working to do more with the acres of space they own as 'streets' to make them more than simply a thoroughfare for cars. @MrBarricade aka Vignesh Swaminathan uses modern design methods like Tactical Urbanism & Quick-Build techniques to speed and humanize projects for the people who'll live in them. @MrBarricade's mission is much more than bringing a smile or pointing out a protected path, Vignesh is all about teaching members of the community how to use the tools of local government, to learn the language, attend the meeting, join the councils and commissions, and drive change in more than safe streets. In this far-ranging conversation, from the Highway Capacity Manual circa 1965 and 'Level of Service' to the reprioritized thinking in 'VMT Vehicle Miles Traveled', Tactical Urbanism and Dutch design. From Curb management to PEVs. And lots of references to Janette Sadik-Khan. I learned a lot. Hope you do to. Thanks Vignesh Let's go ride! 

Podcast Page, Transcript, Notes, etc  TurnTheLensPodcast.com 

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I was so excited to visit Keith and Melissa Townsend, Mr and Mrs CTO Advisor, on the CTO Flying Cloud Cross Country Bay Area Tour Stop, accompanied by one of the best creators in the B2B business, Vittorio Viarengo. We settled into the Airstream to talk all things B2B content, to help you better engage with your audience. A real treat. Thanks for hosting us Keith and Melissa.

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TurnTheLensPodcast.com 

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I always enjoy a look into the lives and activities of those fortunate professionals who carry the title of 'Evangelist.'

Hugo Bowne-Anderson, Head of Data Science Evangelism and Marketing for Coiled joined me from the future, Sydney, Australia for a conversation on all things Coiled, Dask, and the Pythonic ecosystem. Hugo shares a unique perspective, having been a practicing data scientist in the world of molecular cell biology, as well as an instructor, developing and delivering online interactive data sciences classes that have been enjoyed by over half a million learners. A big part of Hugo's mission is the capture and share the stories of how people are using data science to improve our lives, one application at a time. Thanks, Hugo.

Show Notes LinkedIn Article YouTube Video (DISCLOSURE*: This interview was sponsored by Coiled. Neither Coiled nor other sponsors have editorial control over the content)

The never-ending cybersecurity battles intensify as attackers & defenders have raised the stakes and integrated more advanced techniques, including the increasing use of artificial intelligence (AI). Mike DeCesare has been in the proverbial trenches, and recently joined Exabeam as President and CEO. In this far-ranging conversation, Mike and I discuss the evolving security landscape, Zero Trust, the assumption that all credentials are compromised, the impact of AI and more. Thanks again Mike, always enjoy getting my 'state of security' lesson from you.

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Did not want any Guest jinxing on Episode 13, so went solo. I have been asked to share a short story version of the Menlo Creek Manifesto, a position statement on content strategy in an AI-driven asynchronous world. So... a six-minute summary. final 2 minutes on application to leadership training for more. Transcript and Show Notes Click Here  LinkedIn Post Click Here YouTube Video Click Here  Menlo Creek Manifesto Click Here 

Matt Rocklin has been in the center of the Python renaissance in enterprise data science, at Anaconda, NVIDIA, and now Coiled, Matt's start-up focused on helping enterprises more easily deploy parallelized python in production at scale. Artificial Intelligence (AI) & Machine Learning (ML) are two of the most important technologies of our time, data scientists write the algorithms that make it possible. Coiled is enabling more data scientists to do their job better by removing friction, both for scaling (to the cloud) and working within the confines of corporate governance, compliance, and economic requirements. In this far-ranging interview, Matt discussed the continuing advances in data science, open-source in the enterprise, the python resurgence, and the challenges of building a company during a global pandemic. Thanks Matt Transcript and Show Notes LinkedIn Article YouTube Video DISCLOSURE*: This interview was sponsored by Coiled. Neither Coiled nor other sponsors have editorial control over the content.