Tony Clement has worked data in agencies in Sydney, London, and New York. We've worked together in two of these places - Leo Burnett in Sydney about a decade ago and then at Brooklyn's Big Spaceship.

Tony has the rare background of having worked with a lot of different types of data - CRM and direct marketing, advertising effectiveness measurement, web analytics, and social, and, in his time in New York, he worked on several Google brands, YouTube, and Samsung. The guy is legit.

In this interview, we discuss:

- Why data struggles in agencies

- How to get data to work better

- The politics of data

- Growing up in 26 different places

- Fatherhood

You can find Tony at:

http://twitter.com/tonyclement

http://www.instagram.com/tonyclement

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