Great influencers — whether CEOs, entrepreneurs, or other leaders — seem to have a knack for getting the results they want from people, but in a way that everyone is happy. In this chat, Bob Burg, best-known as coauthor of the international bestseller, The Go-Giver,shows us how to take our influence to an entirely new level by utilizing the Five Principles of Ultimate Influence from his new book Adversaries Into Allies: Win People Over Without Manipulation or Coercion.

Bob is a sought-after speaker who addresses audiences ranging in size from 50 to 16,000 — sharing the platform with notables including today’s top thought leaders, broadcast personalities, Olympic athletes and political leaders including a former United States President.

Among Bob’s other books are Endless Referrals and The Go-Giver. The latter, co-authored with John David Mann, is a business parable shot to #6 on The Wall Street Journal’s Business Best Sellers list just three weeks after its release and reached #9 on BusinessWeek’s. Since its release it has consistently stayed in the top 25 on 800ceoread’s Business Book Best Seller List. It’s been translated into 21 languages. It is his fourth book to sell over 250,000 copies.