Recorded on the bustling HITEC show floor, hashtag#NoVacancyNews caught up with Jeff Borman of Ashford Inc. (and No Show, A Travel Industry Podcast) to unpack how AI in hashtag#hospitalitytech is moving from hype to practical strategy. Here's what you'll hear: ✅ Why this year's conversations finally feel actionable, not just theoretical ✅ How hotel commercial leaders are using AI today to improve operations and guest connections ✅ The challenges of data ownership, privacy, and working across brands vs. independents ✅ Why Jeff left HITEC with a real to-do list instead of just big ideas Big thanks to Uniguest for supporting this conversation! Learn more about how they connect the guest journey to your branding at uniguest.com.