For years now, one business-to-business, or B2B, marketing tactic has been to build executives of the company up as thought leaders. Reframing that purpose you could argue what B2B companies have been doing for years is building their executives up as influencers in their industries.

Carter Hostelley and his team at LeadTail have been building thought leadership for B2B clients for years, but with the longer-term play in mind of turning them into B2B influencers. He joined me on Winfluence to talk about the emerging trends he sees from what his clients are asking for and going, how executives as influencers has evolved to be a primary strategy today and what the different types of B2B influencers are and where the fall in your marketing funnel activities.

Hostelley actually first wrote about B2B influencer marketing in 2014, which was well before most people were even connecting those two terms. His experience and thought leadership of his own are worth a listen.

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