Rory is joined by Milka Privodanova, VP Head of EMEA of Pinterest to talk about the online platform which they describe as 'personal media' rather than social.

Milka outlines how the user experience of Pinterest is a positive and natural environment for advertisers and how almost everything you see on Pinterest is available to buy. Food, beauty, fashion and home décor are all hugely popular but the company is also experiencing success in the areas of travel, financial services and entertainment.

In the Top Two Challenges, Milka shares what she believes is the biggest challenge for Pinterest and also the most pressing issue for the online media sector as a whole.

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