As breweries look for new ways to grow, many are exploring opportunities beyond their local audience. Travelers are actively seeking out breweries as part of their journeys, creating an opportunity to connect with new faces and drive additional taproom revenue.

In this session, we’ll share insights from working with hundreds of brewery partners across the country to highlight how breweries are using Harvest Hosts as a marketing and visibility tool to attract travelers and turn those visits into real sales. We’ll explore how RV travelers discover breweries, what influences their decisions to stop, and why welcoming travelers on-site often leads to increased foot traffic and word-of-mouth.

Rather than focusing on big operational changes or new marketing campaigns, this session centers on practical, approachable ways breweries are using Harvest Hosts to support growth. Attendees will learn what hosting looks like in practice, how it fits into existing operations, and how breweries are generating incremental taproom revenue while staying focused on making great beer and running a smooth taproom.

Thank you to Cascade Floors + Harvest Hosts for helping keep our community and content 100% free and accessible to all Craft Beer Professionals.

Join us in person for CBP Connects Chicago

June 15-17, 2026

Come get inspired, leave with actionable strategies: https://cbpconnects.com/