Playbook For Amazon

Episode 100: How to Pick a Winning Product on Amazon: 11 Rules for Success

https://youtu.be/BvufZVUH-9I Mastering Product Selection: Profitable Products on Amazon Insights, Tips, and Strategies to Help You Stand Out and Succeed on AmazonIn this session, we'll explore the nuances of choosing a winning product on Amazon. Whether you're already exploring the platform or honing...

Overcoming Amazon Seller Support Issues with Seller Candy

https://youtu.be/UXNapqDV8J0 Why Is Amazon Seller Support So Frustrating? Selling on Amazon has some challenges, especially when dealing with seller support. Long wait times, inconsistent or unhelpful answers, and policies that restrict your ability to edit listings can leave sellers frustrated and...

Brand Tailored Promotions: A Secret Weapon to Skyrocket Your Amazon Sales

https://youtu.be/2z64nwkJ_VU Learn how to use Brand Tailored Promotions to target specific audiences, boost sales, and increase customer loyalty. Brand Tailored Promotions is a powerful tool that allows you to create targeted discounts for specific audiences. It's a hidden gem in the Amazon...

How to Get More Amazon Product Reviews: Tips to Increase Trust in Your Product

https://youtu.be/Kd6IMvHqEO4 5 Proven Ways to Get More Amazon Product Reviews Product reviews make or break products on Amazon. Just glance at a listing with 50+ ratings averaging 4.5 stars, and you’ll be hooked. A listing with zero reviews? Not so tempting. As...

Big Amazon Seller Updates You Need to Know!

https://youtu.be/Kd6IMvHqEO4 The Small & Light Program is Ending! The Amazon Small & Light program is shutting down on 8/28/2023. I know, major bummer!  But wait, it's not all bad news... Low Price FBA to the Rescue Introducing the new Low Price FBA rate...

The Power of Networking and SOPs in E-commerce: A Conversation with Jeff Lieber

https://www.turnkeyproductmanagement.com/wp-content/uploads/2023/08/The-Power-of-Networking-and-SOPs-in-E-commerce-A-Conversation-with-Jeff-Lieber.mp4 Navigating the E-commerce Landscape: Unveiling the Power of Networking and SOPs for Scaling Amazon BusinessesToday, we have a fascinating conversation with Jeff Lieber, the CEO and founder of Turnkey Product Management, a successful Amazon agency based in San Diego, California....

Maximizing Post-Prime Day Success: Tips for Continued Growth and Preparation for Q4

https://youtu.be/TH5GA3W6cV8 Don't Miss Out on These Post-Prime Day Secrets Prime Day, the much-awaited annual shopping extravaganza, has come and gone, leaving sellers with a surge of traffic and orders. As an Amazon seller, it's crucial to capitalize on this momentum and make...

Unlocking Business Growth: Exploring Funding Options for Amazon Sellers and Leveraging Kick Further’s Unique Marketplace

https://youtu.be/HfsEOLiqqAE Kick Further: Revolutionizing Inventory Financing Kick Further is a unique funding marketplace that provides capital for businesses to produce inventory that they need to sell at a future date.Many businesses face a cash gap between paying for raw materials or finished...

Unlock Your Amazon Potential: Embrace the Power of Amazon’s Tools at Every Stage of Your Journey

https://youtu.be/_qUSW3xexjo Maximizing Amazon's Tools for Your Brand Amazon has become a crucial avenue for businesses to reach a wider audience and drive sales. Whether you're an experienced seller or just starting out, it's essential to understand and leverage the various tools and...

How Accrueme’s Unique Financing Model Can Help Amazon Sellers Save Money and Grow Their Businesses

https://youtu.be/O4-zI0lxkx4 Accrueme: Exclusively Providing Amazon Sellers with Interest-Free Financing How Accrueme's interest-free financing differ from traditional financing options for Amazon sellers Don Henning, the founder of Accrueme, a company that provides financing for Amazon sellers, was interviewed on the Amazon Playbook Podcast. Accrueme...

How to Use Amazon’s Subscribe and Save Coupon Clippings to Attract New Customers and Boost Sales

https://youtu.be/6eO9zqsheHc Amazon Introduces Subscribe & Save Coupons New feature lets customers save money on eligible products Amazon's introduction of subscribe and save coupons is a major update for subscribe and save brands, aiming to boost subscriptions and customer lifetime value. These coupons...

Best Practices for Amazon Sellers on Prime Day 2023

https://youtu.be/yePMrRklx4Q Mastering Prime Day 2023: Unlocking Winning Strategies for Sellers Unlock the Secrets to Boosting Sales, Optimizing Campaigns, and Dominating Prime Day with Expert Guidance Get ahead of the competition and maximize your sales during Prime Day by implementing winning strategies discussed in...

The Do’s and Don’ts of Selling on Amazon: Tips and Best Practices from a Legal Expert

https://youtu.be/Jv6KG1gux-c Amazon Suspension Specialist Leo Vaisburg Shares Essential Tips for Avoiding Legal Issues on the Platform Learn how to stay compliant with Amazon's policies, provide excellent customer service, and establish a reputable brand with insights from Leo, an expert in preventing Amazon...

Unleashing the Power of PR: How Amazon Sellers Can Build Brand Equity and Boost Sales with Strategic Public Relations

https://youtu.be/GI3NrPI0p_Q Maximizing Sales on Amazon: How PR Can Help Businesses Launch Products and Drive Promotions PR can serve as a valuable tool for Amazon businesses looking to launch new products and drive sales through promotions. By carefully timing press releases and securing media...

Maintaining Brand Reputation: Effective Strategies for Retailers to Thrive Alongside Amazon

https://youtu.be/4ukl3MfWELM Maintaining Consistent Pricing, Content, and Controlling Third-Party Access Key to Success in the Current Retail Landscape Johan, an expert in retail, suggests several strategies for physical stores to coexist with Amazon. One of the critical strategies is maintaining consistent pricing across...

Amazon’s Brand-Creator Marketplace to Expand Your Reach with Amazon Creators

https://youtu.be/LvFy1_pZzyM Introducing Creator Connections: Amazon's Brand-Creator Marketplace for Increased Reach Amazon recently launched Creator Connections, a brand creator marketplace that connects sellers with Amazon creators to increase their brand reach. This marketplace allows sellers to connect with Amazon affiliates without having to search...

Boost Your Online Business with Buy with Prime: Amazon’s Expertise, Your Success!

https://youtu.be/9YA5ynH-zpk Maximize Your Sales Potential with Buy with Prime Seamlessly Integrate Amazon Prime into Your Website for Easy Purchases and Hassle-Free Returns! Have you ever visited a website to purchase a product only to be discouraged by a lengthy checkout process? Well, Amazon's...

WNOA October 2022

https://youtu.be/Puz-y8FK0Fg Manage Your Customer Engagement Efficiently Through Brand FollowersRecent CustomersHigh Spend CustomersRepeat Customers Requirements: Sent 10 or more customer engagement campaigns with at least 1000 total emails sent over the last 10 campaignsAverage opt out to click rate less than 1% over the...

WNOA September 2022

https://youtu.be/GcD9v13-J_c For the Prime Fall Event we would recommend the following promotions: Lightning Deals and 7-Day Deals Should have been submitted a month ago, need to monitor what date and time you are given  Coupon Clippings Should have been submitted...

August 2022 What’s New on Amazon

https://www.youtube.com/watch?v=Ga9GB9u1YJE Everything You Need To Know About Amazon Post In this week's episode, Krista Rinehart, one of Turnkey's Client Managers, talks about the basic hacks to growing brand awareness and sales through Amazon posts. Why should you use Amazon Posts? Amazon posts provides an...

Episode 80: What’s New on Amazon July 2022 with Jenna

https://www.youtube.com/watch?v=6lzC5d491E8 Now that Prime Day has passed it is important to do the following: Make sure you are requesting a review on the influx of ordersFor those of you that have a ReviewFunnel make sure we are set up to ask for...

Episode 79: Market Updates for Preparing Your Amazon Brand for Sale

https://www.youtube.com/watch?v=vitxQo5gcPw What expert says about the state of the market The economy, Amazon, and the market for selling your business is crazy right now! Listen to Jeff Lieber and the team from the FBA Broker give a full market update in our...

Episode 78: Amazon Product Selection & International Expansion of Zonguru

https://youtu.be/cNXP8N1dV3Q Trying to figure out how to do product research? When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s a product/market fit. Don’t get too caught up on specific products, it's the product research niche that you need...

Episode 77: What’s New on Amazon June 2022 with Jenna

New Brand Analytics search dashboards are now available * There are two new Brand Analytics search dashboards, Search Catalog Performance and Search Query Performance. These two new dashboards give you new views into your customers’ shopping funnels and the top...

Episode 76: What’s New on Amazon May 2022 with Jenna

Supply Chain Issues are on the rise for those selling physical products. This can lead to tons of issues including being sold out on Amazon for long periods of time. For those of you in that situation, you are able to...

Episode 75: What’s New on Amazon April 2022 with Jenna

Amazon Prime Day is the retailer’s biggest traffic event of the summer, essentially Christmas in July. If you’re looking for inspiration on how to make the most of Prime Day 2022, check out our April Roundtable!  Prime Dates to Know * April...

What’s New on Amazon March 2022 with Jenna

Amazon Prime Day is the retailer’s biggest traffic event of the summer, essentially Christmas in July. If you’re looking for inspiration on how to make the most of Prime Day 2022, check out our March Roundtable!

Episode 72: What’s New on Amazon February 2022 with Jenna

Amazon Prime Day is the retailer’s biggest traffic event of the summer, essentially Christmas in July. If you’re looking for inspiration on how to make the most of Prime Day 2022, check out our March Roundtable!

Episode 71: How to get more Amazon reviews without violating TOS with Eva Hart

In this episode with Eva Hart of Jungle Scout, let’s talk more about the ins and outs of Amazon reviews and ratings and what are the latest ecommerce tools from Jungle Scout that you can use to your advantage.

Episode 69: What’s New on Amazon January 2022 with Jenna

Branding is not just important for celebrities or big corporations. Small businesses also need to understand how to brand themselves. But where do entrepreneurs and small business owners go for tips on branding if they’ve never thought about it before? Note...

Episode 68: What’s New on Amazon December 2021 with Jenna

Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started!

Episode 67: What’s New on Amazon November 2021 with Jenna

Are you ready for the Amazon Q4 rush? Don’t miss out on the lucrative holiday season by waiting until the last minute. Take the time to do it now. Fortunately, we’ve got some great tips to help you get started!

Episode 66: Mistakes To Avoid When Selling Your Business With Joe Valley

Todays episode is with Joe Valley of The Quite Light Podcast. In this episode, he will share his business expertise, as well as some pointers on what to avoid when you're selling your business!

Episode 65: What’s New on Amazon October 2021 with Jenna

To create more room for your products as we approach the holiday season, we’ve made changes to automated inventory removal. Automated removal of aged inventory can help you save on long-term storage fees and improve your Inventory Performance Index score. It...

Episode 64: What’s New on Amazon September 2021 with Jenna

In our continued efforts to improve your seller-fulfilled returns experience, we’re excited to announce the launch of the Returns Performance dashboard on October 21, 2021. The Returns Performance dashboard will help you monitor your returns performance and proactively address return-related...

Episode 63: John Lee Dumas Interviews Jeff on the Amazon Formula To Sell 8-Figures and Beyond

Today we get to listen in as John Lee Dumas of EO Fire interviews Jeff on his tips for crushing it on Amazon and getting to selling 8-figures! Jeff was honored to be on JLD's podcast a few months ago,...

Episode 62: Getting Seller Funding with AccrueMe

Are you someone that wants to get into the Amazon game, but funding is an issue, you want to listen in on Jeff's conversation with some of the guys from AccrueMe. They have a unique model and if you need...

Episode 61: Amazon DSP GEO Tag Interview With Adam & Jenna

Playbook for Amazon Podcast Episode 61 - Amazon DSP GEO Tag Interview With Adam & Jenna

Episode 60: What’s New on Amazon February 2021 with Jenna

Playbook for Amazon Podcast Episode 60 - The latest news, tips, and updates on Amazon in February 2021

Episode 59: Steps to Uncommon Success with John Lee Dumas

Today our guest is the legendary, John Lee Dumas. Host of the EO Fire podcast and wearer of many entrepreneurial hats, JLD has become a household mentor to entrepreneurs everywhere. Today we're talking about his background, his path and tips...

Episode 58: What’s New on Amazon January 2021

Today we're getting you up to speed with what's new on Amazon in January 2021. Don't miss it! Minute Markers:  1:26- Amazon removed customer review response option 2:35- Inventory threshold changes 3:55- Storage limits for new sellers 4:45- Improving IPI score 6:20- Bulk upload images  7:00- Pricing...

Blog Post: How to Scale and Grow Profitability on Amazon with FeedbackWhiz’s Henson Wu (Episode 57)

Episode 57: How to Scale and Grow Profitability on Amazon with Feedback Whiz’s Henson Wu

Today we’re airing the audio from a webinar Jeff did with Feedback Whiz back at the end of 2020. He and Henson Wu will share all about their best tips for scaling your Amazon business, increasing profitability, and they’ll answer...

Episode 56: TurnKey’s Biggest Client Wins of 2020

2020 has been an epic year, for more reasons that one. While online sellers have faced a myriad of new challenges with the worldwide pandemic, we have also helped our clients to strengthen and pivot their businesses to become stronger...

Episode 55: 10 Minutes to Learn about Amazon’s A10 Algorithm Changes

With every online platform, there is an algorithm at play which dictates as user's experience. With Amazon it is no different. They recently made important changes to their newly named A10 algorithm which could have a big impact on your...

Episode 55: 10 Minutes to Learn about Amazon A10 Algorithm Changes

With every online platform, there is an algorithm at play which dictates as user’s experience. With Amazon it is no different. They recently made important changes to their newly named A10 algorithm which could have a big impact on your...

Blog Post: Q4 Amazon PPC Advertising Must-Dos (Episode 54)

https://youtu.be/gvqcpUNqhwM Episode 54: Q4 Amazon PPC Advertising Must-Dos Today, we are helping you to totally crush it with your ads in Q4. Q4 advertising differs from the rest of the year, and if you're paying attention, you can really see a big...

Episode 54: Q4 Amazon PPC Advertising Must-Dos

Today, we are helping you to totally crush it with your ads in Q4. Q4 advertising differs from the rest of the year, and if you’re paying attention, you can really see a big impact on your sales. You’ll also...

Episode 53: Amazon Videos that Convert with Rob Burns

Today we are talking all about videos that convert on Amazon. We are a huge difference in the conversion numbers between sellers that use video and those who do not. But what videos work best for converting a customer to...

Episode 52: How to Prep for the Holidays on Amazon

Is your brand ready for the holidays? This is bound to the biggest year of online sales ever and today Jenna and Amanda are discussing how you can prep to totally crush it during the holidays. Minute Markers:  1:50- Why the holiday...