On todays episode we get into Step 7 which is Marketing Strategy and Sales Approach. Scott and John share their tips on how to navigate this complex step in the development of your business. After that we discuss consumer rights to repair the products they own, and how those laws are changing. And to close us out, we talk about some things that impressed us.

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Today we jump into Concept Development. How well does your concept hold up against scrutiny, and how can we develop it further? We also get into a discussion about Employees, and avoiding burnout. Follow us across socials at @Turtlesmithok

Today we take a look at how to develop your brand, and the importance of doing so. Scott and John also get into a conversation about Seasonal businesses and their models.

Today's episode is all about the Feasibility Study. This is the study you want to conduct to see if your idea is even feasible as a business. After that we talk about the importance of reliability in business, before also talking about how the IRS hiring a bunch of agents, doesn't really affect you.

Today Scott and John share with you the importance of doing your Market Research. It wouldn't be wise to start a business in a market that isn't right for your particular business, or a market that is too saturated. How do you know which is which? Market Research is how you find out. They also get into a discussion on "Tipflation" and some Successes and Failures as well!

In this episode, Scott and John break down the importance of becoming an expert in your business. We also look at some ways to protect yourself and your business from scammers.

In the first episode we break down our first step in Phase 1 (The Planning Phase) of starting a business, and that's how to develop an Elevator Pitch, and why that's important. Scott and John then get into a discussion about the customer experience, before finally sharing some failures and success stories of their own.