Not everything has to be a crisis, but should there be one, you must be prepared with a proactive strategy to address any threat to the business or its reputation. This strategy plan involves technology, systems and protocols that will enable an organization to effectively communicate both internally and externally.
Amanda Lee, Vice President of Corporate Communications with ConnectWise shares about the importance of clarity and how you can transform opinion and generate convocation through compelling stories.
Highlights include:
Her journey into Technology.
Working with the U.S. Congress.
The adrenaline rush around crisis communication.
How a little conflict can be healthy.
Her passion for supporting various communities, including ‘Voices of Innovation.’
Amanda states that we are all in sales to some capacity, “we're all trying to sell a story, we're all trying to sell an idea, and we're all trying to get mindshare.”
Her advice for those looking to break into or advance their career as a communication strategist.
Connect with Amanda on LinkedIn and visit connectwise.com for more information about this incredible community including any special announcements or introductions.