Is it photography or 3D animation? A common question for creative masterminds, Dave Cox and Wil Wells, of Elevendy. Disregarding the mantra "get it right in camera" this creative production house makes their own rules. Learn the importance of planning, how to hide discreet meaningful messages in your images (including star wars characters), and how to get a client buy-in for off the wall concepts. The dynamic duo will also reveal the process of their Addy winning Sacramento Kings "Defend Your Honor" campaign.

* Bonus - In-studio shoot with both "C-Sharp" and Leo. See the concept drawing and shoot in action. Final result to be revealed in future episode!

Hosts: Catherine Hall and Leo Laporte

Guests: Wil Wells and Dave Cox

Follow Catherine on Twitter. You can also check out her blog here.

Don't miss a chance to watch or listen to your favorite photographers – download and subscribe to TWiT Photo podcast for free at https://twit.tv/shows/twit-photo.

Thanks to CacheFly for providing the bandwidth for this show.