TJ Adeshola has been changing the game in sports media and tech for years. The Twitter Global Head of Content Partnerships got his start at ESPN, where he was grateful to receive guidance and opportunity from several Black mentors.

When he entered the tech world at Twitter, however, he didn't see many people who looked like him. From then, TJ's mission has been clear: to diversify tech spaces from the inside out – and he's been breaking those barriers as a leader for nearly a decade.

As he puts it, "If you're looking to build a winning team, you don't recruit five point guards."

TJ and Jay also discuss the current state of sports media, and how as a sports executive, he managed to maintain community and fandom during a pandemic that halted live events.

For sponsor-free episodes, weekly bonus content, and more, subscribe to The Limits Plus at plus.npr.org/thelimits. On this week's Plus episode, TJ talks with Jay about cancel culture, and how the Twitter team is tackling fake news.

Follow Jay on Instagram and Twitter. Email us at [email protected].

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