Twitter Smarter Podcast with Madalyn Sklar - The Best Twitter Tips from the Pros

Joe Martin is the Head of Social Analytics and a Brand Evangelist at Adobe. He has 10 years experience managing various areas of marketing including research, media buying, social, and overall strategy.

As the Head of Social Insights his team is responsible for using data insights from social to influence strategy, product development, monitor the brand, and improve content strategy. Basically Joe is an uber smart data guy. His analyses have been featured in the New York Times, Wall Street Journal, CNBC, Associated Press, and Forbes.

In this episode, Joe shares helpful advice that will help you get heard. Whether it’s creating fascinating content for your blog, participating in Twitter chats or being featured on a podcast, it’s all about the conversation. You can build a following by going to where everyone is at, like trending topics and hashtags. You want to get active and share your point of view. Be engaging and have fun.

“Be engaging and fun. Be yourself.”

Your call-to-action for this episode is to follow Joe’s advice and go to where there is high volume on Twitter. Find a Twitter chat that resonates with you like maybe #AdobeChat or #TwitterSmarter. Click here for my Very Best Twitter Chats for Social Media & Marketing. You can also find people to connect with on trending hashtags. Send me a tweet @MadalynSklar and let me know how this is working out. I want to hear from you!

You can reach Joe on Twitter @joeDmarti and on LinkedIn.

I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you.

Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

We take the notes for you during the episode. Get the show notes at http://www.madalynsklar.com/twittersmarter47

Dan Gingiss is a Social Media and Customer Experience Executive, Author, Podcaster and Speaker. He’s currently working as Senior Director – Global Social Media at McDonald’s, responsible for global strategy and best practices sharing of social media marketing, listening, customer care, crisis management and insights/analytics.

Dan is the author of the book “Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media” and the host of “Focus on Customer Service Podcast”, presenting brands that focus on delivering outstanding customer service with social media.

In this episode, Dan shares actionable tips for using Twitter as a channel for great Customer Service and Social Customer Care and how to make the most out of Twitter as your best service channel. He stresses the importance of managing and exceeding customer expectations, both offline and online, always monitoring conversations and mentions of your brand. He reveals why it’s important to jump in, listen to what people are saying about your brand (even if they are complaining), and engage proactively in the conversation.

“Twitter is really four things that other service channels are not – it’s public, searchable, shareable and permanent. That’s why Social Customer care is so important on this particular channel”

“Expectations + emotions = a willingness to share.”

“Setting your hours or availability is about setting those customer expectations. It’s OK if you’re not 24/7, but you need to tell people when you’ll be there to respond.”

“Always show empathy for the situation and be friendly.”

Your call-to-action for this episode is to start using Twitter for social listening. You need to jump in, see what people are saying about your brand and engage in the conversation. Make sure to respond to everyone, whether it’s a compliment, a question or a complaint. Follow the tips Dan discussed in this episode and start implementing them for better customer service. Send me a tweet @MadalynSklarand tell me how these tips have helped your business. I want to hear from you!

You can reach Dan on Twitter @dgingiss, LinkedIn or through his website, www.winningatsocial.com. And be sure to check out his podcast Focus on Customer Service and his book Winning at Social Customer Care.

I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you.

Want an easy “one-click” way to Share Your Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

We take the notes for you during the episode. Get the show notes at http://www.madalynsklar.com/twittersmarter46

Rebekah Radice is an award winning marketer and writer, internationally recognized influencer, and entrepreneur with over 20 years experience in marketing and business development. She’s the founder of Rebekah Radice Media and RadiantLA, CMO of Post Planner and the author of “How to Use Social Media to Virtually Crush the Competition” and “Social Media Mastery: A Comprehensive Guide to Social Media Growth.”

In this episode, Rebekah reveals her top tips for creating and sharing engaging tweets using video and repurposed content. Her tactics will help you stand out in the Twitter feed and get people interacting with you. She also shares helpful advice on how to be more productive using “automation in moderation.” She highlights how she uses IFTTT as a strategy to pinpoint high value followers to stay in touch with. Rebekah also shares with us a wide variety of tools and apps that can help you amplify your thought leadership and boost your Twitter engagement.

My Favorite Quotes During the Interview:

“If you pair video with your own creativity, these tweets can be the catalyst to increased attention. Attention turns into clicks and shares, and that turns people from leads into sales.”

“Ask a question to encourage interaction. Ask a question with a screen shot sets your content apart, creating a conversation with your followers, positioning you as a thought leader.”

“Tools are one of my absolute passions because if there’s a way to be more productive in what we do on a daily basis, I’m going to find it.”

You Call-To-Action
Your call-to-action for this episode is to venture into Twitter video. This is a great way to create compelling content that will attract attention in your feed. I’ve been on a quest to get more people using this feature. It’s incredibly underutilized. I even started a new initiative called #VideoReplyDay on Tuesdays. I’m encouraging people to reply to their tweets with a video each week. It’s a great way to get in the habit of using it. And it’s super easy to do. See my videos below. And with this call-to-action I want you to tweet both Rebekah and I a video tweet telling us what you think about this episode. Send to @MadalynSklar and @RebekahRadice. We want to hear from you!

How to Connect with Rebekah
You can reach Rebekah on Twitter @RebekahRadice. It’s her #1 go-to-place. You can also connect with Rebekah through her website, www.rebekahradice.com and learn more about her work in digital marketing, social media and strategy consulting.

Ask Me Anything!
I want to answer your questions about Twitter. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you.

Share Your Love for this Podcast
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Read the Show Notes
We take the notes for you during the episode. Get the show notes at http://www.madalynsklar.com/Twittersmarter45

On Thursday, June 15, 2017, Twitter rolled out a new look. They made changes to the desktop version at Twitter.com as well as Twitter for iOS, Twitter for Android and TweetDeck. Some changes were applauded, and some were not. One of the listeners to this podcast, John Espirian, reached out to me and shared his thoughts about the recent Twitter update. You’ll hear it in this episode. And you’ll hear me do some ranting as well as some raving.

I'd Love To Hear From You!
What are your thoughts about these new Twitter changes? How can the app be improved? I want to hear from you. Send me a tweet @MadalynSklar or send me an audio message like John did at MadalynSklar.com/SpeakPipe. You can leave up to 90 seconds of audio.

Share The Love For This Podcast:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

We take the notes for you during the episode. Get the show notes at www.MadalynSklar.com/TwitterSmarter44.

Lucy Rendler-Kaplan is a marketing veteran with nearly 17 years of experience in public relations, marketing management and social media. She’s worked on projects for Red Bull, ONE Coconut Water, Camel, Lipton and Ethos Water just to name a few. She founded her own boutique public relations agency, calling it Arkay Marketing. The company focuses on consulting small businesses and start-ups to design effective social media and marketing strategies.

In this episode, Lucy discusses her best tips for using Twitter effectively and strategically, from starting with a plan and following through with it, to leveraging deeper engagement. She lays out the importance of joining Twitter chats and benefiting from community connections. She says, and I quote, “Twitter chats have revolutionized my social media life.” We talk about why Twitter is a valuable platform for Social Listening as well as the benefits of Advanced Search. This episode is full of advice that will help you improve your Twitter presence.

My Favorite Quotes During the Interview:

“Twitter chats have revolutionized my social media life.”

“I think that people should take advantage of joining more chats and not just joining once a week, but making sure that you attend the same chat each week.”

Your Call-To-Action
Your call-to-action for this episode is to go to Twitter’s Advanced Search and look up something. This can be from a past conversation with someone or answers from a Twitter chat. Your homework assignment is to search for something and then let Lucy and I know. Click here to send us a tweet @MadalynSklar and @LUCYrk78.

How to Connect with Lucy
You can reach her on Twitter @LUCYrk78 or visit her website, www.arkaymarketing.com to learn more about her services.


Ask Me Anything!
I want to answer your questions about Twitter marketing. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you.

Share the Love for this Podcast
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

We take the notes for you during the episode. Get the show notes at www.MadalynSklar.com/TwitterSmarter43

Christin Kardos is the Social Media & Community Manager at Convince & Convert, a digital marketing consulting group founded by best-selling author and popular keynote speaker, Jay Baer. She’s well known as a digital cheerleader and bacon analyst – hey, it’s in her Twitter bio. LOL!

I’ve known Christin for several years now. We first met on Twitter, and as you’ll hear in the interview, we got the chance to meet in person several months back at Social Media Marketing World in San Diego. There is nothing like meeting someone in person you first met online, and especially with someone you made an impressionable connection with. When Christin and I saw each other at the conference, it was as if we had known each other forever. That is the power of connecting on social media and it’s definitely the power of Twitter!

In this episode, Christin talks about embracing Twitter and that taking an interest, being curious and playing with the platform can do so much for you. We talk about a lot of things including the power of Twitter chats and advice for newbies to the platform. You’re going to feel like a fly on the wall to a great conversation.

My Favorite Quotes During the Interview:

“Embrace Twitter itself and the power of Twitter. Understand what it can do for you.”

“Twitter is like a big sandbox or cocktail party. Be observant. Be a good listener. Be a good citizen of the community.”

Your Call-To-Action
Your call-to-action for this episode is to follow Christin’s Twitter Tip when she said be a good citizen by being a good listener, being polite and try to add valuable feedback to others when they’re talking to you. I want you to set out to do this on a Twitter chat and let me know how it’s working out for you by sending me a tweet @MadalynSklar. If you need help finding some Twitter chats, check out my article: The Very Best Twitter Chats for Social Media & Marketing.

You can reach Christin on Twitter @ChristinKardos and @convince.

Ask Me Anything!
I want to answer your questions about Twitter marketing. Leave me a voicemail at MadalynSklar.com/speakpipe and I will pick a few to answer on the show. Don’t be shy. I want to hear from you.

Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

We take the notes for you during the podcast. Get the show notes at www.MadalynSklar.com/TwitterSmarter42

Lilach Bullock is a digital marketing consultant and trainer, social media expert and professional speaker. According to her LinkedIn profile, she’s a one-woman hurricane, blitzing her way across the web on a mission to save the world from drab landing pages and sales funnels that don’t convert.

In this episode, Lilach shares insights on systems, strategies and tools to help maximize your Twitter presence. She says in order to be successful, you need to be active and be seen. And that it’s important to create systems that are scalable. She stresses it’s vital to have a strategy. So many times, people jump in with blinders and have no plan. In this interview, you’ll be a fly on the wall as Lilach shares ways you can take your Twitter marketing to a whole new level.

My Favorite Quotes During the Interview:

“You have to create systems that are scalable and more importantly, that you can maintain. I think that just goes what Twitter and social media is all about, it’s about being consistent. I think you have to keep that across your whole strategy and everything you do with your marketing.”

“I think in order to maximize it [Twitter], you have to be super organized. You have to leverage the tools available.”

Your Call-To-Action
Your call-to-action for this episode is to put together a solid Twitter strategy. Know your goals and objectives. Are you wanting to generate more traffic? Get more leads? Do you want to use Twitter as a listening tool? Get clear on this and then send me a tweet @MadalynSklar and tell me about it. I want to hear from you!

You can reach Lilach on Twitter @LilachBullock and through her website, www.lilachbullock.com where she has a FREE traffic cheat sheet. So be sure to sign up for that!

Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

We take the notes for you during the podcast. Get the show notes at www.MadalynSklar.com/TwitterSmarter41

Mindi Rosser is a Social Selling Strategist and Social Media Marketing Manager splitting her time between her own consulting company as well as The Conversion Company Network, a digital marketing agency that focuses on B2B marketing to engage prospects and generate leads.

In this episode, Mindi shares helpful social selling strategies that she uses on Twitter. I love her advice on building trust and sharing great content. It’s all about getting prospects to Know, Like and Trust you. She recommends using Twitter as an indirect sales tool, like as a conversation starter to connect with people. You’re going to learn helpful tips from Mindi that will help ramp up your Twitter marketing and give you a fresh, new perspective.

My Favorite Quotes During the Interview:

“I feel like Twitter allows us to be more dynamic with our social selling strategy and implement our plan and get results and start talking to buyers.”

“People really have to know you. They have to start liking you. And then they will begin to trust you. And you do that on Twitter by sharing great content, by talking with people, by answering questions, and using Twitter not as a direct sales tool, but a little bit more of an indirect sales tool and almost like a conversation starter and a way to connect with others.”

“Building Twitter organically and being strategic about the type of content that you share will also attract the right followers to you.”

“It’s not as much about the number of followers as it is about the engagement that I’m having with the followers and having the right followers. So I’ve stopped focusing so much on getting the biggest following and trying to gain massive amounts of followers. It’s more about the engagements that I am having.”

Your Call-To-Action:
Your call-to-action for this episode is to sell without selling. Yes, you heard me right. Sell. And whatever it is you sell – a product or service, whatever it is, I want you to first educate your buyers and prospects. Be a resource and help. Offer a demo or free trial. Do something that attracts their attention in a way that is not salesy. Try this and let me know how this works out by sending me a tweet @MadalynSklar.

You can reach Mindi Rosser on Twitter @MindiRRosser, email [email protected], through her website www.mindirosser.com or connect with her on LinkedIn at www.linkedin.com/in/mindirosser.

Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

We take the notes for you during the podcast. Get the show notes at www.MadalynSklar.com/TwitterSmarter40

Leonard Kim is recognized by Inc. Magazine as a Top Digital Marketer and Top Youth Marketer and by Red Letter Resumes as a Top Personal Branding Expert. He went from being almost homeless to becoming a personal branding expert whose content has been read over 10 million times. He has amassed a social media following of well over 250,000 people. Leonard is managing partner of InfluenceTree. He and his team teach people how to build their brand, get featured in publications and growth hack their social media following.

In this episode, Leonard shares his insights on humanizing your brand by being genuine and real on Twitter as well as all your social media. We have a great discussion on this topic, which I think too often gets overlooked.

My favorite quote during the interview was when Leonard said, "If it’s not humanized then people can’t connect with you, and if people can’t connect with you that doesn’t lead to more business, and if it doesn’t lead to more business then you’re kinda wasting your time on social media."

Your Call-To-Action:
Your call-to-action for this episode is to review your Twitter feed and see how often you share things that happen in your life. Are you being real and transparent? What can you do to improve your Twitter feed to reflect your personality into your personal brand so that it’s not all business all the time. Let me know what you think by sending me a tweet, @MadalynSklar.

You can reach Leonard Kim on Twitter @MrLeonardKim, his website LeonardKim.com and by email [email protected].

Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

We take the notes for you during the podcast. Get the show notes at www.madalynsklar.com/TwitterSmarter39

Michael Stelzner is the CEO & Founder of Social Media Examiner, the world’s largest social media marketing resource. I read his blog every day because it’s filled with the best, most up-to-date articles and information that pertain to the world of social media. Mike is the host of the Social Media Marketing podcast. He brings on expert guests discussing strategies and tactics that will help you take your social media marketing to a new level. Mike also hosts a weekly live video show called Social Media Marketing Talk with expert commentary on the latest news of the week.

In this episode, Mike shares insights into cool ways you can market your events utilizing ClickToTweet, which is one of my favorite tools. He breaks it down and even shares a cool hack that allows you to include an image. This is something I’ve never seen done before. Mike walks us through the process and I have to say, it’s quite simple. I can’t wait for you to learn about this cool tip (see screen shots in the show notes) and so much more.

Your Call-To-Action
Your call-to-action for this episode is to take your marketing a step further by utilizing this method of ClickToTweet on your website. The best place is on a Thank You page. This can be for an event, like the way Mike uses it. Or when someone signs up for your webinars (I used it for that) and even purchasing your books or services. There’s no end to the ways you can use this method. It all start with ClickToTweet. Try this and let me know what you think by sending me a tweet @MadalynSklar.


You can reach Mike Stelzner on Twitter @Mike_Stelzner and socialmediaexaminer.com.

We take the notes for you during the podcast. Get the show notes at www.madalynsklar.com/TwitterSmarter38