Twitter Smarter Podcast with Madalyn Sklar - The Best Twitter Tips from the Pros

Yann Ilunga is a content curation expert. He is the genius behind the amazing podcast 360 Entrepreneur which seeks to help entrepreneurs build their platform, grow their audience, and build authority. Yann also hosts a music business podcast, The Jazz Spotlight. I was privileged to be a guest on both of his shows where I talked about Twitter tips and marketing.

Now it’s Yann’s turn to share some great and practical Twitter insights specifically about the power of content curation and how you can best use it in your marketing strategy. He also talks about leveraging different Twitter tools to help you automate things better, save more time, and work smarter.

Episode Highlights:

• Focus on content curation. Yann believes that it’s one of the first things every entrepreneur should do when using Twitter.
• The trick to connecting with influencers on Twitter is to provide value and add a little bit of twist by taking a step further. Find out how Yann captured the attention of bestselling author Jeff Goins.
• Content curation is a critical component of content marketing strategy because it allows you to tap into other niches.
• Yann uses Twitterfeed to be able to keep up with active content creators. It also allows him to curate content even when he’s not logged in. Yann conversely uses Hootsuite to monitor Twitter lists because it’s more interactive.
• Learn how to repost tweets in different intervals within the day through a tool called SocialOomph. It also works with Facebook and LinkedIn.

Tweetables:

• You want to share content that provides value and at the same time helps you build relationships.
• Go a step further to connect with industry leaders. It’s worth it!

Links to tools and resources mentioned in this episode:

• 360 Entrepreneur – Yann’s website
• The Jazz Spotlight – Yann’s music business blog
• 360 Entrepreneur Episode 26 – Twitter Marketing with Madalyn Sklar
• The Jazz Spotlight episode 53 – Smart Twitter Marketing with Madalyn Sklar
• SMART Social Media Automation – Yann’s free training video
• Check out the recent article on my blog, Twitter Chats – The Place Where Everyone Knows Your Name
• Canva – simple and easy graphic design software for everyone
• Twitterfeed – allows you to feed your blog (and other people’s blogs) to Twitter
• Hootsuite – social media management tool
• Buffer – social media management tool
• SocialOomph – a professional Twitter tool that allows you to automate things
• Edgar – social media management and scheduling tool

How To Reach Yann:
You can reach Yann on Twitter at @Yannick_Ilunga or send him an email at [email protected].

Your Call To Action:
Your call-to-action for this episode is to sign up for Yann’s free training, SMART Social Media Automation and learn how to stand out in a noisy world and increase your engagement. Yann teaches you his step-by-step process and tools to help you become a Content Curation Ninja. Once you do this, please let me know what you think of it by sending me a tweet @MadalynSklar.

Share The Love For This Podcast:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!

Jonathan Abrams is the CEO and founder of Nuzzel. His company developed an app that has quickly become one of my faves. Nuzzel solves a problem we all have - overload of information on social media. It allows you to get personalized, relevant news from your friends on Twitter and Facebook without overwhelming you.

Jonathan shares with us some insights into this amazingly helpful, free platform. It’s available to use on the web, mobile, and email. Jonathan holds an impressive career portfolio having worked at Netscape, started a few companies including Friendster, and having given a TEDTalk. He’s a true pioneer on the internet and in the social space.

Episode Highlights:

• Nuzzel is a great content curation site that started off with Jonathan’s personal need for really good content.
• What makes the app unique is that it gets personally relevant news to you without having to do any work.
• Jonathan shares with us Nuzzel’s new feature which allows you to turn your Nuzzel feed into an automated newsletter with relevant content. Now you have a platform that automatically sends out your top 5 daily news stories to people who subscribe to you.
• Another feature is the Discover section where you can browse recommended feeds curated by Nuzzel and its users.
• Jonathan walks us through the process of using Nuzzel. It’s available for free on the web, email, Android, iPhone and iPad. It’s easy!

Tweetables:

• We’re helping people solve their social overload and find the stuff they really need to know about.
• People can piggyback on your curation choices and get some of your top Nuzzel news without installing anything.

Links to tools and resources mentioned in this episode:

• Nuzzel –  the super-easy way to see news from your friends.
• Buzzsumo – content curation tool
• Electoral – build, manage, and explore Twitter lists
• Feedly – RSS and blog reader
• TweetDeck – your personal Twitter browser
• Hootsuite – social media management tool
• Founders Den – coworking space in San Francisco and where Nuzzel is located
• Chris Sacca’s Periscope
• Skimm –  daily email newsletter
• REDEF – daily “interest remixes” which are curated information streams
• Drudge Report – Links to international news sources and columnists
• 99Designs – marketplace for graphic design, including logo design, web design and other design contests.

How To Reach Jonathan:
You can reach Jonathan on Twitter at @abrams or LinkedIn or visit his website at www.nuzzel.com.

Your Call To Action:
Your call-to-action for this episode is to check out Nuzzel and sign up for a free account. You can do this on the website or through the iOS or Android mobile device. It also works on Apple watch. It’s a great app! I definitely encourage everyone to get on it. Once you do this, please tweet me @MadalynSklar. I want to hear from you!

Share your love for Nuzzel!
www.madalynsklar.kcom/nuzzel

Share The Love For This Podcast:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!

Kristi Hines is a freelance writer and is well known in the social media space. She writes for many of my favorite publications like Social Media Examiner, Sprout Social, Hubspot and many more. I love her blog. She has an amazing guide to over 160 Business & Digital Marketing Conferences for 2016.

Kristi is a wealth of information and I am just thrilled to have her on the podcast. In this episode she shares her best Twitter tips like the importance of optimizing your Twitter bio and how Twitter search can help you locate new customers. Kristi also talks about some of her favorite tools like IFTTT and Rival IQ. There is so much helpful information jammed packed into this episode. I know you’re going to learn a lot.

Episode Highlights:

• Optimize your Twitter bio for SEO just like you optimize your website.
• You are discoverable through the keywords you place into your Twitter bio. Hear Kristi share her advice on how to utilize this so you get discovered more easily.
• Check your privacy settings to make sure your location is turned off unless you want it displayed in your tweets. Click here for info about this on the Twitter blog.
• Twitter Search is a great place to find new customers.
• Automate using If This Then That (IFTTT). Kristi talks about a recipe she has in place to alert her when someone tweets based on a search. She also has it set up to connect her Feedly to Buffer. The only caveat is you need a Feedly Pro account to do this.

Links to tools and resources mentioned in this episode:

• IFTTT – This is one of my favorite apps! Create time-saving recipes to connect products and apps.
• Feedly – RSS and blog reader
• Rival IQ – Digital marketing analytics
• SpiderQube – Powerful real-time social databases and insights
• SocialBro – Advanced segmentation and audience insights
• Article: IFTTT Recipes for Social Media Marketers

How To Reach Kristi:
You can reach Kristi on Twitter @kikolani and her website at KristiHines.com.

Your Call To Action:
Your call-to-action for this episode is to sign up for a free account at IFTTT. I want you to find 3 recipes that will make your life easier. Once you do this, please tweet me @MadalynSklar. I want to hear from you!

Help Support This Podcast:
I’m keeping this podcast ad-free and would love your support. You can help me for as little as $1/month. I’m using Patreon which is a cool platform similar to Kickstarter where you get rewards for your donation. What makes Patreon cool is that it allows you to make ongoing monthly donations rather than one time. Check it out at Patreon.com/MadalynSklar.

Share The Love For This Podcast:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!

Did You Know I Run A Weekly Twitter Chat?
#TwitterSmarter Twitter Chat:
Join our weekly Twitter chat where you can connect, learn and share Twitter tips. It’s every Thursday at 1pm ET/10am PT. Each week we have a Q&A with guests from the #TwitterSmarter podcast. Mark your calendar. You don’t want to miss this!

Show notes at www.madalynsklar.com/twittersmarter25

Mari Smith is an internationally renowned, seasoned public speaker with deep expertise in social media marketing – particularly Facebook; she is often referred to as “the queen of Facebook.” In fact, she has such extensive knowledge on the effective use of the platform that Facebook recently partnered with her to facilitate and teach at its Boost Your Business series events across the country.

Forbes named Mari as a top ten social media power influencer several years in a row, and Fast Company described her as a “veritable engine of personal branding, a relationship marketing wiz, and the Pied Piper of the online world.”

I am so pleased to welcome Mari to today’s #TwitterSmarter episode where she provides us with her best Twitter tips.

Episode Highlights:

• Consistency through a content plan is the number one thing on Twitter. It’s also the top challenge faced by most SMBs… until they hear Mari’s interpretation of what content is/can be.
• When you are too close to your product or service, it can be difficult to know what your story is – much less how to effectively tell it.
• Mari explains why Twitter is the easiest platform for engagement. She also shares the one simple thing you can do to make sure your audience feels included.
• It is possible to convert engagement to profit on Twitter… if you follow “the Mari Effect.”
• There’s potential business in your DM inbox. Hear Mari’s suggestion for the folks at Twitter on how to make it easier for all of us to capitalize on it.

Tweetables:

• You must have a content plan. No one wants to engage with a ghost town.
• Live streaming meets the fundamental need to connect with an audience. It is second only to face-to-face interactions.
• Don’t just be the voice that’s heard. Be the voice that’s remembered.

Links to tools and resources mentioned in this episode:

• The New Relationship Marketing: How To Build A Large, Loyal, Profitable Network Using The Social Web by Mari Smith
• The Thank You Economy by Gary Vaynerchuk
• Hootsuite – social media management
• Buffer – social media scheduling
• Edgar – social media scheduling
• Feedly – content discovery
• Pocket – online bookmarking
• Tweetbot – Twitter management via mobile phone
• Echofon – Twitter management via mobile phone
• ManageFlitter – Twitter management tool

How To Reach Mari:

You can reach Mari on Twitter @MariSmith, or via her website atwww.marismith.com. She is also reachable on Facebook at www.facebook.com/marismith.

Your Call To Action:
Your call-to-action for this episode is to follow the 80/20 rule AND put a system into place for your content curation. My system is very similar to Mari’s. I use content curation tools to get articles into my Buffer. These tools are free so it’s a system you can put in place without spending a dime. I use Feedly, Nuzzel and Juice. All of these integrate with Buffer. Once you have a system in place please tag me @MadalynSklar. I want to hear from you.

Share The Love For This Podcast:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!

Show notes at www.madalynsklar.com/twittersmarter24

Katerina Petropoulou at Twitter Counter is the community outreach and customer support manager. She has the unique role of seeing the product from users’ perspectives while also working on behalf of the brand to design interactions and features that continue to engage and delight its more than 2 million users.

Helping to guide the ship as the first provider of Twitter user statistics and a leading service for Twitter analytics has helped Katerina amass an extensive collection of “lessons learned.” I’m so pleased that she’s agreed to share a few of them with us during today’s #TwitterSmarter podcast episode.

Episode Highlights:

• Katerina begins the episode by sharing top benefits of community building and customer care on Twitter.
• Twitter’s openness and breadth of interesting users can make it a bit overwhelming at times. Katerina has found that Twitter lists help quiet the noise, and shares the ones she considers critical to have.
• There are three specific reasons that Twitter chats are marketing gold. Katerina explains each reason, and the chats she personally won’t miss.
• Content curation is the backbone of Twitter. During this episode Katerina breaks down her system for finding and sharing content that is valuable to her community. She also shares why she disagrees with Guy Kawasaki on one particular method.

Tweetables:

• Twitter engagement is high on the weekend. Don’t neglect it.
• Third party content can be valuable for a brand’s audience. Follow the 80/20 rule for highest engagement.
• Visuals have been proven by social media science as good for engagement as well as clicks.

Links to tools and resources mentioned in this episode:

• Tweetdeck – social media management
• Hootsuite – social media management
• Buffer – social media scheduling
• start A FIRE – brand each link you share
• Canva – pre-sized templates to support posts
• Twitshot – adds an image to tweets
• Feedly – content curation and discovery
• Nuzzel – content curation and discovery based on your own network
• Juice – content discovery

How To Reach Katerina:
You can reach Katerina on Twitter at @kat_petropoulou or Twitter Counter’s handle @thecounter. She is also accessible via the company’s blog at www.twittercounter.com/blog.

Your Call To Action:
Your call-to-action for this episode is to check out Twitter Counter’s blog. Katerina regularly writes great, insightful articles. Be sure to tag me @MadalynSklar and let me know what you think.

Share The Love For This Podcast:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!

Show notes at www.madalynsklar.com/twittersmarter23

Ryan Steinolfson, Periscope Ryan as he is also known, is the president of Accelerate Marketing, Inc. Based in San Diego, CA, this digital marketing agency specializes in accelerating clients’ brand recognition to help ensure maximum potential for increased sales and exponential growth. In fact, the company is currently on a mission to assist 1,000 organizations in just such a manner over the next five years.

Given Ryan’s live streaming expertise, we’re going to take a slight departure on today’s #TwitterSmarter podcast episode. Instead of his best Twitter tips, Ryan will help us understand how to leverage Periscope (which is owned by Twitter) for business.

Episode Highlights:

• Periscope amassed 10 million users in its first four months. By comparison it took Facebook nearly 10 months to garner 1 million users.
• In part, Periscope’s quick rise was because of its direct connection with Twitter. Therefore, it makes sense that Twitter is the perfect place to search for target audience pain points and hashtags that will resonate during your Periscopes.
• The reason Ryan and others have been so successful is because they understood right away that it’s not about being perfect. When it comes to live streaming, you just have to jump in.
• Ryan shares a number of great business successes – Applebee’s, Hootsuite, T-Mobile – with applicable lessons for businesses of all sizes.
• Having a place to send people immediately after your ‘scopes will enable to them to get to know you even better through the consumption of your content.
• Through the power of Periscope, Ryan attained 650 email sign ups for his “gadgets list” in just two months.

Tweetables:

• We’re the media today. We are the camera crew and the host at the same time.
• Live streaming is the perfect medium to show the culture behind the brand – get personal.

Links to tools and resources mentioned in this episode:

• Periscope – explore the world through someone else’s eyes (tagline on website)
• Zoom – video and web conferencing services

How To Reach Ryan:
You can reach Ryan on Periscope and Twitter @RyanSteinolfson, or via his website www.PeriscopeRyan.com.

Your Call To Action:
Your call-to-action for this episode is to download the Periscope app (it’s available for iOS and Android) and start scoping like a maniac! Be sure to tag me @MadalynSklar and let me know what you think.

Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!

Show notes at www.madalynsklar.com/twittersmarter22

Marty McPadden is a digital, video and audio content producer and strategist. He is the founder and CEO of PodJamTV Productions, which produces live and edited audio and video shows and conducts video workshops.

Formerly with ESPN, Marty has over 18 years’ experience in television production and operations. His latest product, VideoChatOnAir.com, helps brands and businesses take advantage of the video revolution by producing and hosting live online video shows.

In today’s #TwitterSmarter podcast episode, Marty talks about the two Ps of Twitter: participation and patience.

Episode Highlights:

• Marty joined Twitter in 2007, but didn’t get serious about his use until 2009. Once he did, he immediately saw the quality of his relationships grow. He explains how in this episode.
• His six year history with Twitter has taught him valuable lessons about participation and patience. He goes into details on both, including actionable steps we can all follow.
• Twitter chats provide a low barrier to entry for new users who want to cultivate a presence. Marty’s tips will help get the ball rolling.
• Many people believe high follower counts equate to higher levels of credibility. Marty isn’t one of them. He’ll tell you what he believes does instead.

Tweetables:

• Like a good chef, don’t be afraid to share you cookbook. 
• Don’t let fear hold you back. People genuinely want you to succeed. 

Links to tools and resources mentioned in this episode:

• Google Hangouts on Air – live streaming automatically saved to YouTube

How To Reach Marty:
You can reach Marty on Twitter @MartyMcPadden, or via his website PodJam.tv.

Your Call To Action:
Your call-to-action is to not be afraid to share your cookbook. I loved this advice from Marty. I want you to think about your “cookbook” that you can share. As Marty says: “Don’t be afraid to share the good stuff.” For me, I share helping Twitter tips and advice regularly. Give it a try and tag me @MadalynSklar and show me your cookbook.

Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!

The show notes are at http://www.madalynsklar.com/twittersmarter21

Sue B. Zimmerman, the Instagram gal, is founder of Insta-Results (the world’s first comprehensive online Instagram course) and author of the #1 eBook “Instagram Basics for your Business.” She’s also a popular CreativeLive instructor, powerful speaker on prominent stages like SMMW15, and highly sought after business coach.

Sue is passionate about teaching entrepreneurs, business execs, and marketing professionals how to easily leverage the power of Instagram for tangible business results. She uses her knowledge in social media, her lessons learned after starting 18 businesses, and her 30+ years of business experience to teach, mentor and empower others to be highly successful entrepreneurs as well.

In today’s #TwitterSmarter podcast she talks about the importance of building a community, sharing her tips and advice about Twitter, Instagram and her fave new app, Periscope, which happens to be owned by Twitter.

Episode Highlights:

• Being visible on Twitter requires a deep content well – curated or owned – balanced with live interaction. Sue shares her tips for doing both efficiently.
• Targeting messages is critical today. Sue’s explains why her Instagram strategy includes six separate accounts, with six different areas of focus… and why listeners should consider something similar.
• Want to know how to post Instagram photos natively to Twitter at the click of a button? Sue’s got you covered.
• Periscope has been a game changer for Sue. In this episode she details how it’s helped her expand her reach, engage more authentically, grow her community (faster than with any other platform, even her beloved Instagram), and monetize the results.

Tweetables:

• Periscope is a powerful tool for authentically growth a community.
• My community has grown faster with Periscope than through any other platform – including Instagram.

Links to tools and resources mentioned in this episode:

• IFTTT – create recipes to connect products and apps
  • This recipe will automatically post your Instagram to Twitter
• Sprout Social – social media management
• #ViralChat – weekly Twitter chat hosted by PostPlanner Thursdays 9pm ET
• Periscope – live streaming app
• Meerkat – live streaming app
• Sue’s Content:
  • @TheInstagramExpert – Sue’s Instagram account with daily tips, tools and strategies for small businesses
  • YouTube channel
  • Ready. Set. Gram! eCourse

How To Reach Sue:
You can reach Sue on Twitter @SueBZimmerman,  Instagram @suebzimmerman, or via her website www.suebzimmerman.com. While there, pick up a free copy of: “The Official Instagram Strategy Guide.”

Your Call To Action:
Go to Sue’s personal Instagram account, find a picture you like, and leave a comment. Be sure to mention you heard her on the #TwitterSmarter podcast and tag me @MadalynSklar in the comment. And as always, please be sure to send me a tweet @MadalynSklar and let me know what you think of this episode.

Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!

Show notes at www.madalynsklar.com/twittersmarter20

Joe Manna describes himself as a community leader whose passion rests in online media.

At the time of this recording, Joe was helping small businesses succeed by planning, creating and measuring online content for CRM provider Infusionsoft, where he pioneered the company’s social media program and led it to profitability and sustainability. He was also focused on leading Infusionsoft’s corporate blog program, providing measurement and insights to its content marketing performance, and creating remarkable content designed for small businesses and entrepreneurs.

Joe is currently the Social Media Manager for Local Motors, Inc in Chandler, AZ. He helps create and amplify the stories and experiences of the company on social media, blending his passions between automotive technology, entrepreneurship and social media management.

Today, he joins the #TwitterSmarter podcast to provide insights on effective ways to listen and search with Twitter.

Episode Highlights:

• Unfollowing people on Twitter is a normal and healthy practice. Joe provides suggestions to know when it’s time to remove the noise.
• The best way to manage Twitter is to take control of the experience. Joe breaks down several ways to do this with Twitter lists.
• For those just starting out, Joe suggests two things: create a great bio and start sharing content that’s relevant to your life and business. He explains how to do both.
• Twitter can be a powerful search engine for small businesses. Joe’s best practices for use cover everything from searching for unfiltered content with relevance to any niche to staying updating on industry trends to finding and engaging with influencers.

Tweetables:

• Twitter’s undergoing a bit of user fatigue. Be comfortable unfollowing people.
• Twitter is whatever you make of it.
• Once you get a cool Twitter list going, it’s totally worth it.
• The big win on Twitter is to be specific and intentional.

Links to tools and resources mentioned in this episode:

• Xefer – user search and analysis
• Topsy – advanced search, user analysis and trends
• BuzzSumo – trending content analysis
• Two ways to access Twitter’s advanced search feature:
  • https://twitter.com/search-home
  • https://twitter.com/search-advanced

How To Reach Joe:
You can reach Joe on Twitter @JoeManna. To learn more about Infusionsoft, visit www.infusionsoft.com.

Your Call To Action:
I want you to try out the tools Joe mentioned, Xefer and Topsy. Please reach out to @JoeManna on Twitter, give him a shout out. And be sure to send me a tweet @MadalynSklar and let me know what you think of these tools.

Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!

Show notes at www.madalynsklar.com/twittersmarter19

Brian Honigman is the CEO of Honigman Media, a content marketing consultancy that provides strategic counsel regarding content distribution and content production. As a content marketing and social media strategist, Brian is a regular contributor to the Wall Street Journal, Forbes magazine, the World Economic Forum and others.

Brian has worked with a range of clients from growing startups like Sumall and Amerisleep to established brands like Dell and Marc Ecko. He is a frequent professional speaker at industry conferences and company events about social media, content marketing and related topics having spoken at UNICEF, NYU, HuffPost Live and elsewhere.

Today he joins the #TwitterSmarter podcast to talk about Twitter chats.

Episode Highlights:

• Value from Twitter chats comes in two forms: participant and host. Brian shares his thoughts on the best experience for each role.
• When hosting a Twitter chat, the pre-launch phase is the most critical. Brian offers in-depth insights on topic selection, promotional strategies, and frequency.
• Brian shares his number one pre-chat hosting tip for ensuring that he is able to fully participate in each chat.
• Third-party apps can provide convenience, but there are times when native use of social media channels makes more sense. Brian explains when to go native.

Tweetables:

• Avoid being generic by focusing on long-term impact of your chat topic from the beginning.
• You have to work natively to give the best experience to the people viewing your content.
• Buffer’s Daily app is like Tinder for content.

Links to tools and resources mentioned in this episode:

• Favorite Chats:
  • Buffer chat — #bufferchat
  • SEMrush chat — #SEMrushchat
• Best apps for participating in chats:
  • Tweetdeck
  • TweetChat
  • Tchat.io
• App for scheduling posts as a host:
  • Buffer – scheduling posts
• Best mobile apps for curating content:
  • Daily – by Buffer
  • Juice – by Juice.li
  • Nuzzel

How To Reach Brian:
You can reach Brian on Twitter @BrianHonigman, or via his website. Brian’s Twitter chat, #InsiderChat, happens on the last Wednesday of the month at 1:00 p.m. Eastern. Click here to stay up-to-day with #InsiderChat.

Your Call To Action:
Check out Brian’s monthly Twitter chat – #InsiderChat – on the last Wednesday of the month at 1pm ET/10am PT. I’ve participated in it and I can say it’s a great community of people. Be sure to send me a tweet @MadalynSklar and let me know what you think of it.

Share The Love:
Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

Thanks for the listen!
I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode!

I read every review that comes in, so please know that you have my sincere thanks!

Show notes at www.madalynsklar.com/twittersmarter18