Twitter Smarter Podcast with Madalyn Sklar - The Best Twitter Tips from the Pros

Twitter Smarter Podcast with Madalyn Sklar - The Best Twitter Tips from the Pros

By Madalyn SklarBusinessMarketingManagement
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Twitter Smarter Podcast with Madalyn Sklar - The Best Twitter Tips from the Pros episodes

  • Leverage Social Selling with Kim Garst

    Kim Garst is CEO of Boom! Social Media Marketing where she applies her 20+ years of experience to help small business owners, entrepreneurs, marketers and managers with building online traffic, increasing engagement, converting prospects into buyers and developing compelling content.

    Kim is a respected author, leader of a 500K social media community, and has been listed as a Forbes magazine Top 10 Social Media Women Power Influencer.

    In this #TwitterSmarter episode, she will share a few tips on social selling via Twitter to grow your bottom line.

    Episode Highlights:

    • Social selling is all about relationships; use Twitter to strike up conversations. If you’re not talking with people, you’re not building relationships. Kim provides great tips for starting conversations in this episode.
    • By setting aside time each day to build relationships, Kim shares how she has been able to do many unimaginable things, including sharing the stage with Star Jones, Martha Stewart and Ariana Huffington in one afternoon.
    • Sharing good content and building a targeted following are two ways to attract the people you want to connect with to you. Kim shares excellent strategies and stories related to both – starting with her Christmas 2010 epiphany.
    • Twitter is Kim’s number one referral source. Learn how she leverages it for profit every day.
    • Periscope has introduced Kim to a whole new audience of people, while also enabling her to build a deeper connection with her existing community. Hear her insights on the potential future impact of this live streaming app.

    Tweetables:

    • “Set aside time each day to build relationships. Spend 30 minutes reaching out to 10 people. Start a conversation.”  click to tweet
    • “Make sure you are connecting with the right people. Don’t make it about the numbers.” click to tweet
    • “Sharing good content is critical. It’s what attracts the right people to you.” click to tweet

    Links to tools and resources mentioned in this episode:

    • ManageFlitter – Twitter management tool
    • Sprout Social – management platform for social media
    • Agorapulse – social media management platform
    • SumAll – analytics tool

    How To Reach Kim:
    You can reach Kim on Twitter @kimgarst, or via her website: www.kimgarst.com. Kim’s Twitter chat, #SocialCentsChat, happens bi-monthly on Tuesdays at 1:00 p.m. Eastern. Visit www.socialcentschat.com to stay up-to-date.

    Your Call To Action:
    Following Kim’s example, reach out to ten people each day for at least one week to strike up a conversation. You’ll be surprised at how impactful this will be for your targeted growth strategy. Tweet me @MadalynSklar to share your results.

    Share The Love:
    Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

    Thanks for the listen!
    I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!

    Show notes at www.madalynsklar.com/twittersmarter17

    34 min
  • Storytelling 140 Characters At A Time with Keith Quesenberry

    An active researcher and published author, Keith Quesenberry teaches marketing (traditional, digital and integrated) at Johns Hopkins University. Prior to that he spent 17 years as an associate creative director and copywriter for startups and Fortune 500 companies.

    In this #TwitterSmarter episode, Keith shares his insights on the importance of one-to-one conversations on Twitter, and how to tell great stories 140 characters at a time.

    Episode Highlights:

    • Twitter is crowded, with lots of noise. Keith believes that to stand out it’s critical we engage with people genuinely via one-to-one connections.
    • Direct messaging can be a powerful tool – if used in the right way. Keith explains why using automated services may not be the best option.
    • Research shows that people want complete stories, even if they are delivered over time. Keith shares great examples on how best to accomplish this throughout the episode.
    • When starting out, paid advertising, leveraging employee accounts and geo-targeting are three strategies that can help jumpstart efforts. Keith dives deeper into all three when discussing elements of a social media marketing plan.

    Tweetables:

    • To stand out it’s critical we engage with people genuinely via one-to-one connections.  click to tweet
    • People want complete stories on Twitter, even if they are delivered over time.  click to tweet

    Links to tools and resources mentioned in this episode:

    • Can You Win the Content Marketing Arms Race? [click here to read]
    • Keith’s favorite apps:
      • Buffer – social media scheduling
      • bit.ly – link shortener
      • Hootsuite – social media management
      • Word Swag – add text to your photos
      • Over – add text to your photos
    • New on Madalyn’s radar:
      • Phonto – add text to your photos

    How To Reach Keith:
    You can reach Keith on Twitter @Kquesen, or via his blog: www.postcontrolmarketing.com.

    Your Call To Action:
    Think about ways you can storytell on Twitter. I want you to tell a larger story but in 140 pieces over time the way Keith described. Tweet me @MadalynSklar and share what you’re doing.

    Share The Love:
    Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

    Thanks for the listen!
    I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!

    Show notes at www.madalynsklar.com/twittersmarter16

    18 min
  • Mapping Your Goals on Twitter with Britt Michaelian

    This episode’s #TwitterSmarter guest is writer, producer and entrepreneur Britt Michaelian. This proud wife and mom is the host of Mass Amplify, a podcast for social media brand builders, strategists and influencers who want to amplify content for intentional results.

    Episode Highlights:

    • To find value from Twitter, it is important to be strategic in its use and to set measurable goals – this means mapping out the top three things to do on Twitter each day
    • When starting out, commit to tweeting regularly, show up authentically, and curate and create content that is of value
    • Know who you are and what your core goals are before determining how to integrate Twitter into your amplification strategy
    • Twitter chats are great for building community – participate in 1-3 per week

    Tweetables:

    • Map out the top three things you need to do on Twitter each day to be successful.
    • Pay attention to what brought you into someone else’s community so that you’ll know how to do it for others.

    Links to tools and resources mentioned in this episode:

    • Sprout Social – reports and analytics
    • Tweet Jukebox – quote sharing
    • Mass Amplify Show Episode 21: Tim Fargo of Tweet Jukebox [click here to listen]
    • Tweet chats Britt mentioned:
      • #MMchat – hosted by @MarketerMonday_ every Monday 8pm ET
      • #AtomicChat – hosted by @Atomic_Reach every Monday 9pm ET
      • #CollegeCash – hosted by @JodiOkun every Thursday 8pm ET
      • #CMchat – the wildly popular country music chat hosted by @JessicaNorthey every Thursday 9pm ET
      • #InfluencerChat – hosted by @influencerchat every Tuesday 8pm ET
      • #BlogChat – hosted by @MackCollier every Sunday 9pm ET
    • Tweet chats Madalyn recommends:
      • #MediaChat – popular social and online media chat hosted by @kilby76 every Thursday 10pm ET
      • #SproutChat – hosted by @SproutSocial every Wednesday 3pm ET
      • #HootChat – hosted by the Hootsuite @HootCommunity every Thursday 3pm ET
      • #ggchat – hosted by @MadalynSklar of @GoGirlsMusic every Thursday 3pm & 9pm ET. It’s the largest musicians Twitter chat.
      • Brian Fanzo’s Twitter list calendar

    How To Reach Britt:
    You can reach Britt on Twitter @BrittMichaelian, or via her the website for her podcast: http://massamplify.com.

    Your Call To Action:
    I find a lot of value in the content Britt shares. If you’re trying to figure out your amplification strategy, I encourage you to subscribe to her Mass Amplify podcast and to also check out her curated lists on Twitter. Tweet me @MadalynSklar to share your new discoveries.

    Share The Love:
    Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

    Thanks for the listen!
    I appreciate you listening to this podcast, and would be extremely grateful if you would take a moment to rate & review it on iTunes. By doing this, my rankings will increase and more people will be able to benefit from the tips and tools shared in this #TwitterSmarter podcast series. Please also subscribe to this podcast while you’re there. It will ensure you don’t miss an episode! I read every review that comes in, so please know that you have my sincere thanks!

    24 min
  • Staying Organized Using Twitter Lists with Mark Schaefer

    In this episode I chat with Twitter guru, Mark Schaefer. He’s authored many books including my favorite, The Tao of Twitter. I’ve been following Mark for many years. He’s amazing and shares so much value. In this episode he dishes out great tips and then deep dives into Twitter Lists. He shares 3 excellent ways to best use lists.

    In this episode, here’s what Mark discusses:

    • Mark says his favorite chapter in his book, The Tao of Twitter, is Chapter 5. It goes into how do you build a Twitter audience.
    • “Twitter is the very best way to build a targeted, relevant audience quickly. It’s better than any other social media platform.”
    • If you’re trying to build an audience for a blog or company website, Twitter is still the best way to make those connections.
    • 3 different ways to use Twitter lists:
      • Stay organized with lists
      • Seek out lists created by others
      • Curate lists that can be helpful to others
    • Mark’s Tip: When you get notified you’ve been added to a Twitter list, take the time to thank them.

    Links mentioned in this episode:

    • Mark Schaefer is @markwschaefer on Twitter.
    • Mark’s book The Tao of Twitter.
    • Fave App: ManageFlitter – Mark says it helps him keep his account neat and tidy. Can see if followers are inactive. Can detect possible spam accounts.

    How To Reach Mark:
    You can reach Mark at @markwschaefer on Twitter or through his website at www.businessesgrow.com.

    Your Call To Action: 
    I want you to follow Mark’s 3 tips on Twitter lists. 1. Use lists to stay organized. 2. Seek out lists curated by others. You can check out my curated Twitter lists at www.twitter.com/MadalynSklar/lists. You can easily subscribe to any of them. 3. Curate lists to help others. And be sure to visit the ManageFlitter app. There’s a free version. Tweet me @MadalynSklar and let me know your progress on all this. Did you find it helpful to you?

    Share The Love For This Podcast!
    Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

    Thanks for the listen!
    I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode!

    Show notes at www.madalynsklar.com/twittersmarter14

    19 min
  • The Power of Twitter Chats with Brian Fanzo

    In this episode I chat with my friend Brian Fanzo who is best known as @iSocialFanz in the social space. He’s been a rising star and really making a name for himself as a speaker, podcaster and Twitter chat host. Brian is everywhere and I love that! And like me he’s been an early adopter to Meerkat and Periscope. He’s broadcasting at least several times a day on both platforms and is always giving so much value to his followers. In this podcast he’ll be sharing the power of Twitter chats.

    In this episode, here’s what Brian discusses:

    • “I do talk fast but I usually talk in 140 character clips.” 
    • One of the tools that had the biggest impact on Brian is Buffer. He also loves Hootsuite. “Hootsuite allows me to do social listening.”
    • Brian has built his brand around Twitter. He gives credit to Twitter chats.
    • “A Twitter chat is a true essence of a community.” 
    • “The hashtag that is used for Twitter chats is really that glue that bind the conversation.” 
    • Twitter chats gave Brian the opportunity to find people with similar passions.
    • Tune in to #SBizhour Mondays at 4pm ET for 200-300 friendly, engaging people you can connect with.
    • Brian refers to Twitter chats as the “Cheers” of Twitter. When you start showing up every week, it truly is that community where everybody knows your name.
    • Brian recommends Twitter chats if you want to grow your following.

    Links mentioned in this episode:

    • Brian Fanzo is @iSocialFanz on Twitter.
    • Brian’s Twitter Chat calendar is a public Google calendar that has lots of great chats to follow.
    • Brian co-hosts #Sbizhour with Rachel Miller every Monday at 4pm ET.
    • Favorite Twitter apps for Twitter chats are: TweetChat, Nurph, TweetDeck. He prefers Tweetdeck during a Twitter chat and has a column for his personal notifications, a column for the chat’s hashtag, and a column for the host of the Twitter chat so he can see what they’re tweeting. It allows him to engage in a real-time aspect.

    How To Reach Brian:
    You can reach Brian on Twitter @iSocialFanz and iSocialFanz.com.

    Your Call To Action: 
    Find a Twitter chat that resonates with you. Become a regular so over time “everyone knows your name.” And be sure to check out Brian’s Twitter chat calendar. You can also Google to search for Twitter chats. Tweet me @MadalynSklar and let me know what you think. Did you find it helpful to you?

    Share The Love For This Podcast!
    Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

    Thanks for the listen!
    I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode!

    Show notes at www.madalynsklar.com/twittersmarter13

    26 min
  • Demystifying Twitter Thematics with Ariel Hyatt

    In this episode I chat with my longtime friend and colleague, Ariel Hyatt. We both got our start as entrepreneurs in the music business back in 1996. She founded Cyber PR and has made an incredible name for herself in the music business and has now expanded her reach beyond music to include entrepreneurs and a variety of businesses types. Ariel and I are a lot alike – our mission is to help people better grasp social media and develop strategies that work. And utilizing the power of Twitter.

    In this episode Ariel talks about Twitter Thematics. It’s a great way to hone in on your message. Listening to Ariel talk about it is fascinating!

    In this episode, here’s what Ariel covers:

    • Create “Thematics” because Twitter can take you into too many directions.
    • Thematic #1: What would your tribe/followers like?
    • Thematic #2: What is perfect for your personality?
    • Thematic #3: What is your business/message/brand trying to say?
    • Thematic #4: What is your social proof?
    • Ariel recommends these four to curate your thematics. Most of your tweets should stay within this realm.
    • Keep feeding your community the thing they like.
    • Twitter lists can be helpful when choosing your thematics.
    • Your Call-To-Action: Apply these “thematics” when you’re tweeting. Curate your tweets using these four types that Ariel shares.

    Links mentioned in this episode:

    • Ariel Hyatt is @CyberPR on Twitter.
    • Favorite Twitter tools/apps: Hootsuite, Twitter Analytics, Twitonomy

    How To Reach Ariel:
    You can reach Ariel on Twitter @CyberPR and through her website at cyberpr.com. Ariel is offering a FREE 9 week online social media course. Details below.

     

    Your Call To Action:
    Start using these four “thematics” when tweeting. Tweet me @MadalynSklar and let me know what you think. Did you find it helpful to you?

    Share The Love For This Podcast!
    Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

    Thanks for the listen!
    I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. 

    Show notes at www.madalynsklar.com/twittersmarter12

    14 min
  • Mastering Twitter Cards with Christina Kehoe

    In this episode I chat with Christina Kehoe of Infusionsoft. If you’re not already familiar with Infusionsoft, they provides sales and marketing software for businesses. Christina works with small business owners to build and execute marketing strategies. She has also worked closely with the Twitter Small Business team and shares valuable insights that will help you right now.

    In this episode Christina takes a deep dive talking about Twitter cards. Did you know Twitter cards have 313% more engagement and 52% more retweets than those without them? It’s a great reason to use Twitter Cards!

    In this episode, here’s what Christina covers:

    • Twitter cards are a great tool!
    • Web site cards: drives traffic to your website
    • Lead cards: click on call-to-action button that sources contact info. Integrates with lots of CRMs to pull leads. Example: sign up for newsletter
    • Twitter cards appear as a regular tweet.
    • You can pin Twitter cards like a tweet to the top of your profile.
    • On mobile you get a lot of attention.
    • Your Call-To-Action: Try Twitter cards. Access it by going into the Twitter Ads section. Then create your first lead generation card.

    Links mentioned in this episode:

     

    • Christina can be found at @ChristinaAKehoe on Twitter.
    • Twitter Small Biz Team – business.twitter.com/resources/tweetsmarter
    • Favorite Apps/Tools: Nuzzel, Canva
     

    How To Reach Christina:
    You can reach Christina on Twitter @ChristinaAKehoe.

    Your Call To Action:
    Try Twitter Cards. Access it by going into the Twitter Ads section. Then create your first lead generation card. Tweet me @MadalynSklar and let me know how this goes for you.

    Share The Love For This Podcast!
    Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

     

    Thanks for the listen!
    I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode!

    Show Notes at www.madalynsklar.com/twittersmarter11

    16 min
  • Robert Moore on Building Your Audience With Link Listening

    In this episode I chat with Robert Moore of oneQube Technologies. His company’s Spider platform is a powerful listening tool that let’s you measure, analyze and build scalable databases of customers, prospects and influencers. His company’s tagline is “We Build Solutions for Social Business.” They also own TweetChat.com, the largest free Twitter chat platform that powers 1000’s of Twitter chats every month.

    In this episode Robert discusses “Link Listening.” It’s a fascinating technique that will get you thinking about audience building in a whole new way.

    In this episode, here’s what Robert covers:

    • His company coined “Link Listening.” It’s a powerful technique.
    • Content attracts a specific audience. Connect with people who share your content.
    • You can attract and engage with interesting profiles that are completely aligned with what your social business mission is.
    • Find 100, 500 or 1000 of the right followers: provide them great content, engagement and amplification. It’s a key audience building technique.
    • Link listening is a fail-safe method to make sure you’re engaging with the right people.
    • Big proponent of active audience building, especially if you’re new to Twitter. You have to get out there and shake the trees. Be an active participant. Build your audience first. Build from quality.
    • #1 go-to strategy for their clients is link listening. They find an existing audience that cares deeply and passionately about a similar product or service. Engage with those people. Relationship build with them. Actively create audience. Deliver great content to them. Instant results.
    • His company is a big proponent and participant in Twitter chats. They want to create a better chat experience via TweetChat.com
    • They are passionate about Twitter chats as a way for people to connect. It’s the best way for newbies to meet new, real people on Twitter. And form life changing relationships.
    • Your Call-To-Action: Check out Spider by oneQube. It’s a powerful way to “link listen” and more. Also I want you to participate in a live Twitter chat and use TweetChat.com.

    Links mentioned in this episode:

    • Robert Moore is @MediaLabRat on Twitter.
    • Favorite Twitter tools/apps: Tweetdeck, Crowdfire app, Tweepi, SproutSocial, Spider by oneQube (link listening)
    • Robert’s Advice: Find a mix of tools that help you get the job done. Experiment. Try everything once. See if it works for you.

    How To Reach Robert:
    You can reach Robert on Twitter @MediaLabRat and via email: [email protected]. His company’s website at oneQube. They love to do product demos. Love to talk strategy. Love to trade great ideas. Looking for guest bloggers for their blog. They love to guest blog for other blogs. Reach out and geek out with Robert. He’d love to hear from you!

    Your Call To Action:
    Check out Spider by oneQube. It’s a powerful way to “link listen” and more. Also I want you to participate in a live Twitter chat and use TweetChat.com. Tweet me @MadalynSklar and let me know how this goes for you.

    Share The Love For This Podcast!
    Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

    Thanks for the listen!
    I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode! I’m releasing them every Monday, Wednesday and Friday.

    Show notes at www.madalynsklar.com/twittersmarter10

    28 min
  • Get Real with Pam Moore from Marketing Nutz

    In this episode I chat with Pam Moore of Marketing Nutz. She describes herself as half geek, half marketing and 100% social nut! I can tell you, Pam is everywhere online. She constantly tweets helpful information and advice. She is the host of the super popular #GetRealChat on Twitter every Tuesday at 9pm ET. And she has a wonderful podcast I enjoy listening to called Social Zoom Factor.

    Pam shares 4 great tips that will help you “get real” on Twitter.

    In this episode, here’s what Pam covers:

    • #1 tip: Be yourself on Twitter.
    • She shares the story of how she came up with her Twitter handle @PamMktgNut.
    • She also shares the story of how Mari Smith invited her to speak on a teleseminar. At the time she had only 300 Twitter followers. Within minutes of talking about branding & social media on the seminar, she had pages and pages of RTs of what she said. Within 6 months she co-authored a book with Mari. All of this success stemmed from being real and watching for opportunities.
    • The power of Twitter, the tricks & tips, the magic sauce: it’s just as important what you do off of Twitter as what you do on Twitter. Blog, podcast, YouTube, Meerkat, Periscope – integrate Twitter into all of that.
    • She found success combining Twitter with her blog.
    • Do not let the tools & technology and the “geeky” side of Twitter own you.
    • Tip #2: Have a plan. Understand what your purpose is. Who is your audience?
    • Tip #3: Build your own plan. Don’t listen to what everyone says.
    • Tip #4: Know who you are as a person and as a brand. Know the difference between authenticity and transparency.
    • How much to share = transparency. Authenticity = making sure what you’re saying is true and that you are real.
    • Learn why tweeting and blogging on Saturdays can pay off.
    • Your Call-To-Action: Create a Twitter list of influencers in your industry. Keep a close eye on their tweets. Watch for opportunities.

    Links mentioned in this episode:

    • @PamMktgNut on Twitter
    • @MariSmith on Twitter
    • #GetRealChat – popular social media Twitter chat every Tuesday 9pm ET. Be sure to check out their website at getrealchat.com.
    • Favorite Twitter tools/apps: Sproutsocial, HootSuite, Buffer, Manageflitter,Tweetdeck, Tweetchat, Hashtracking, oneQube

    How To Reach Pam:
    You can reach Pam on Twitter @PamMktgNut, on her personal blog and her agency site.

    Your Call To Action:
    Create a Twitter list of influencers in your industry. Keep a close eye on their tweets. Watch for opportunities. You never know where it can lead! Tweet me @MadalynSklar and let me know how this goes for you.

    Share The Love For This Podcast!
    Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

    Thanks for the listen!
    I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode! I’m releasing them every Monday, Wednesday and Friday.

    Show notes at www.madalynsklar.com/twittersmarter9

    25 min
  • Twitter Listening Your Way To Success with Matt Diederichs from Hootsuite

    In this episode I chat with Matt Diederichs. He’s the Community Growth Coordinator at Hootsuite. He devotes his time on Twitter building engagement, loyalty and advocacy for the Hootsuite brand. He says Hootsuite’s #1 platform for customer engagement is Twitter. I have a soft place in my heart for the company because I’ve been using them since its inception many years ago. It makes using Twitter so much easier.

    Matt and I met recently on a great Twitter chat called #MediaChat Thursdays 10pm ET. We’re both big fans of Twitter chats. It will come as no surprise that Matt helps run the wildly popular Hootsuite Twitter chat #HootChat Thursdays 3pm ET.

    In this episode, here’s what Matt covers:

    • Get really good at Twitter listening. Have a listening first perspective.
    • At Hootsuite they listen for brand mentions: @Hootsuite, Hootsuite and misspellings.
    • Before you build a content and publishing strategy, build a listening strategy and look for opportunities to join conversations.
    • Twitter has matured to the point where everybody is pushing content. Everybody is using tools to schedule content. There’s a real content overload on Twitter. Your opportunity to differentiate yourself is in engaging.
    • Get out from behind your brand on Twitter. Use Twitter as yourself in addition to your branded handle. This creates a personal touchpoint. More meaningful connection.
    • Twitter chats are a strong example of true community on Twitter. You can get the most meaningful relationships within a short period of time. You can generate more quality authentic relationships in a one hour chat than you ever could from publishing for an hour a week.
    • We want to be an enabler of conversations. We want our friends to make friends because of us. Twitter chats are a great way for us to do that.
    • Go to where your customers and friends are. Engage in established communities such as Twitter chats.
    • Your Call-To-Action: Sign up for a free Hootsuite account and try it out. It’s a great app! I use it everyday. Also try Followerwonk – Twitter analytics.

    Links mentioned in this episode:

    • @mattddrchs on Twitter
    • Hootsuite – manage social networks, schedule messages, engage your audiences, and measure ROI right from your dashboard.
    • #HootChat – Hootsuite’s weekly Twitter chat every Thursday 3pm ET
    • Twitter chats: #SbizHour Mondays 4pm ET and #CMGRhangout Fridays 2pm ET
    • Twitter tools/apps: Hootsuite, Followerwonk, uberVU, Topsy
    • Twitter chat tools: Hootsuite dashboard with targeted streams. See Matt’s article for tips on: How To Rock A Twitter Chat With Hootsuite
    • Matt’s article: Everything You Need to Know to Set Up Your First Twitter Chat

    How To Reach Matt:
    You can reach Matt on Twitter @mattddrchs and be sure to check out his blog at Medium.

    Your Call To Action:
    Sign up for a free Hootsuite account and try it out. It’s a great platform for listening like Matt discussed. Also try Followerwonk – Twitter analytics. Tweet me@MadalynSklar and let me know what you think of these apps.

    Share The Love For This Podcast!
    Want an easy “one-click” way to Share The Love for this podcast? Go here: www.madalynsklar.com/love to tweet out your love.

    Thanks for the listen!
    I appreciate you listening to the podcast. I would be extremely grateful if you would take a moment to rate & review the podcast in iTunes. If you do this, it will help me in the ranking so more people can find this helpful podcast. I read every review that comes in. And know that you have my sincere thanks! And please be sure to also subscribe to this podcast. It will ensure you won’t miss an episode!

    Show notes at www.madalynsklar.com/twittersmarter8

    21 min

About Twitter Smarter Podcast with Madalyn Sklar - The Best Twitter Tips from the Pros

From the publisher's feed

Twitter marketing expert Madalyn Sklar shares her insights on Twitter best practices in her #TwitterSmarter podcast. Listen as Madalyn interviews top-ranked social media and marketing rock stars who…