Peter and Christina share stories from clients who have seen success when they slow down and start with a strategy - and they reflect on clients who were too tactic centric and ended up wasting valuable marketing dollars. Learn why starting with a marketing strategy is the key to driving better and more leads for your business'.

Peter and Christina explain why learning to disqualify leads may be the next key to growth for CIPR Communications. As they finish off the first series of podcasts they also tease what it in store for listeners over the coming months.

Running a marketing and communications agency has challenges and having leaders with complementary personalities at the helm helps to keep the organization focused - and helps ensure clients are growing right alongside CIPR Communications. Learn how Christina and Peter cover the air and the ground in all they do.

Christina is work. Her organization, her energy, and her ability to hit go on the right tactics at the right time set her a part as an expert in communications and marketing.

Peter is people. His drive, his vision, and his ability to make the right connections at the right time set him a part as an expert in the communications and marketing field.

Kids, clients, business, marriage… it is all a balancing act. Business owners will relate to the fact that finding a balance is hard but there are some advantages that can't be ignored when running a marketing agency.

A married couple running a business together needs a third party. Someone to play defence but someone unafraid to challenge and keep everyone accountable. A business coach allowed CIPR's leaders to step back, step up, and become better marketing agency partners.

The true test of a growing business is expanding the team. In a marketing agency that is moving fast, the right skill set is important - but the personality fit is essential. Learn how CIPR took time to really understand needs before trying to find the right fit - and what happened when they didn't.

Asana is truly the CIPR 'bible' when it comes to everyday work, operations, and progress reports. But getting there was an evolution - from sticky notes to spreadsheets, to true organization that brought CIPR to the next level.

Joining the WSI Network gave us the edge we needed. Many people asked why we made the lead from communications consultants to marketing and communications agency - in this episode we tell you about our transformation!