(Downtown Boise Association / Instagram)

How often do you go online to find something, wishing you could buy it locally, but you can't find it so you end up purchasing from a national retailer instead?

This was the dilemma that two women kept running into, so they decided to do something about it.

Cary Fortin and Cara Oppenheimer came up with the idea of goodbuy, a free online shopping tool that helps you buy local. They join Idaho Matters to tell us more.