What you can learn from the Russian fable about two frogs drowning in milk. Find out how it applies to content marketing, namely whether you're positive or negative. "The second frog refused to give up. He continued paddling in the same tiny circle, over and over, hoping against hope for a miracle..." Check out The Slight Edge by Jeff Olson, a book about small, repeated habits compounding over time for good or bad. Shout to Leanna Haakons for the book recommendation (follow Leanna on Instagram @leanna_hawk). Enjoying this show? Please leave a quick star rating on Spotify (go to the "Voice Marketing with Emily Binder" podcast page then tap the star icon above the Trailer) OR tap on a "Leave a review" button for Apple Podcasts or Amazon Alexa here: https://emilybinder.com/flash-briefing/. Thanks!

Hosted on Acast. See acast.com/privacy for more information.