Two Guys and a Question

"You don’t find good people until you define what ‘good’ means—for you."

In this episode of Two Guys and a Question, Danny Jefferson and Alan Creedy dive deep into one of the most frustrating and frequently asked questions in funeral service today: “Why is it so hard to find good people?” Drawing from over a century of combined experience, they unpack the real reasons behind staffing struggles, challenge outdated hiring mindsets, and offer real-world strategies—from defining what “good” actually means to identifying overlooked recruiting opportunities in your own community. Whether you're running a small-town funeral home or managing multiple locations, this episode will get you thinking differently about who you hire and how.

Artificial intelligence has become more than just a buzzword—it’s reshaping how funeral service connects with families. In this episode of Two Guys and a Question, Alan and Danny sit down with Angela Human and Autumn Rothermell of Director’s Corner to explore their groundbreaking AI tool, Ask Mort. Designed to work seamlessly through a funeral home’s website, Ask Mort answers questions any time of day, guides families with sensitivity, and knows when it’s time to bring a director into the conversation. It’s technology with a human touch—helping directors serve better and families feel supported, even at 3 a.m.

The funeral profession is experiencing unprecedented shifts in acquisition and succession planning. Interest rates, private equity involvement, and evolving ownership models are reshaping how funeral homes are bought, sold, and passed on. But beyond economics, the profession is also undergoing a transformation in skills—from traditional practices to the essential soft skills that today’s families demand. At Two Guys and a Question, we help funeral directors, owners, and their successors understand these changes and prepare for the future with clarity and confidence. Whether you’re planning to sell, transition to family, or simply strengthen your firm, we provide the insights and strategies you need to move forward successfully.

In an industry steeped in tradition, innovation has always been a quiet but powerful force—from the introduction of ready-made caskets and embalming fluid in the 1800s to the rise of cremation, live-streaming, and now artificial intelligence. At Two Guys and a Question, we explore how these changes shape the way funeral professionals serve families, manage their businesses, and embrace technology without losing the human touch. Whether it’s water cremation, tribute videos, or automated workflows that free directors to spend more time with loved ones, we show how embracing progress can preserve what matters most: dignity, compassion, and connection.

In this powerful episode of Two Guys and a Question, Alan Creedy and Danny Jefferson tackle a question many families and funeral professionals wrestle with: "What do we do with the cremains?" Through real-life stories—from natural disasters to family delays—they explore the emotional impact of postponing final arrangements and how proper timing plays a vital role in the healing process. Whether you’re in the profession or facing this journey personally, this conversation brings both practical wisdom and emotional depth.

In this episode of *Two Guys and a Question*, Danny Jefferson and Alan Creedy tackle a timely topic that’s reshaping the funeral profession: should the funeral home still include a traditional chapel—or is it time to reimagine that space as a flexible event center? With over 100 years of combined experience, Danny and Alan offer candid perspectives, lively conversation, and practical considerations that challenge tradition while honoring its roots. If you're a funeral professional rethinking how your space serves today’s families, this is a must-listen.

In this eye-opening episode of Two Guys and a Question, Danny Jefferson and Alan Creedy

In this powerful episode of Two Guys and a Question, Danny Jefferson and Alan Creedy explore the often-overlooked secret to long-term growth in funeral service: authentic, intentional community involvement. From small-town civic groups to large-scale charity events like the National Blind Bowlers Tournament, the hosts break down why being seen, trusted, and engaged can transform your business. They share personal stories, practical strategies, and one remarkable example that proves you don’t need a big ad budget—just a bigger presence. If you've ever asked, “Does community engagement really matter?”—this episode will answer that with a resounding yes.

In a landscape where tradition often overshadows transformation, Angela Human and Autumn Rothermel of Director’s Corner are helping funeral homes rewrite the rules. Featured on Two Guys and a Question with Alan Creedy and Danny Jefferson, the duo shared how they’re replacing outdated, transactional marketing tactics with a more human-centered, empathy-driven approach. With decades of combined experience and a deep understanding of consumer behavior, they’re challenging funeral directors to move beyond being "number one in search results" and toward becoming genuine community resources—where relationships, not algorithms, drive growth.

In this episode, Alan and Danny pull back the curtain on funeral service leadership—and it’s not what you think. From command-and-control owners to chaotic laissez-faire cultures, they reveal how clarity, intent, and consistency define great leadership.

Along the way, you’ll hear stories of smashed van doors, pristine prep rooms, and the kind of tough-but-fair wisdom that sticks with you for life. Whether you run a funeral home or lead a team in any business, this episode will challenge your assumptions and give you practical, heartfelt takeaways.

🔥 "You can do it—and we can help."