In a landscape where tradition often overshadows transformation, Angela Human and Autumn Rothermel of Director’s Corner are helping funeral homes fundamentally rewrite the rules of marketing.

Featured on Two Guys and a Question with Alan Creedy and Danny Jefferson, the duo shared their vision for replacing outdated, transactional marketing tactics with a more human-centered, empathy-driven approach.

With decades of combined experience and a deep understanding of modern consumer behavior, Angela and Autumn are challenging funeral directors to move beyond the focus on being "number one in search results." Instead, they advocate for becoming genuine community resources—where deep, authentic relationships, not algorithms, drive sustainable growth and success.

Tune in to learn how to transition your firm from transaction-focused advertising to impactful, human-centered connection.

#HumanCenteredMarketing #EmpathyDrivenGrowth #DirectorsCorner #FuneralHomeMarketing #RelationshipMarketing #CommunityResource #AlanAndDanny #FuneralServiceTransformation #AngelaHuman #TwoGuysAndAQuestion

Websites, social media, and blogs are powerful innovations that have reshaped the past decade of funeral service. We know that we must do more than simply participate; we must strive to dominate these various forms of community interaction.

But does this digital push mean we should ignore more conventional forms of media? Should we somehow meld conventional methods with these newer, digital forms?

In this essential episode, Alan and Danny sit down with Joe Weigel, a Public Relations expert with decades of experience in the funeral business. Joe shares his invaluable insights on how funeral homes need to strike a crucial balance between digital and conventional marketing to ensure that customers think of them first.

Learn how to strategically integrate all media channels to create a comprehensive marketing plan that drives visibility and establishes your firm as the trusted leader in your community.

#FuneralHomeMarketing #DigitalMarketing #ConventionalMedia #JoeWeigel #PRStrategy #FuneralServiceTech #MarketingMix #CommunityInteraction #TwoGuysAndAQuestion

No one argues anymore that the funeral service profession is changing rapidly. We all recognize that our customer has changed, our vendors are changing, and our staff is no longer willing to work the long hours that were once standard.

This rapid evolution prompts critical questions: Is there still such a thing as "a funeral" anymore? If so, what is its definition in the modern context?

In this essential episode, Danny and Alan tackle these pressing issues head-on. They discuss the necessity of defining the modern funeral, exploring:

• Why a clear, contemporary definition is important for focus and direction.

• How understanding this core concept will help the profession navigate current challenges.

• What steps funeral professionals can take today to ensure their future relevance and success.

Tune in for a conversation that will help bring clarity and focus to the future of your firm.

#FutureOfFuneralService #DefiningTheFuneral #ChangingIndustry #FuneralDirectorLife #ModernCeremony #ProfessionalFocus #DannyAndAlan #FuneralIndustryTrends #StaffChallenges #TwoGuysAndAQuestion